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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading!

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading!

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How to Create an Effective Sales and Marketing Plan

Highspot

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

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How to Create an Effective Sales and Marketing Plan

Highspot

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

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Marketing hacks to make you a sales management guru

Sales and Marketing Management

They also benefit from hijacking a few best practices from marketers. Here are some thought-starters for hacking your counterparts in marketing. Throw out the “that’s the way we’ve always done it” stories and use data to get a clearer lens on your territories. Marketers find insights in the data because they look for it.

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Sales Vs. Marketing: What’s the Difference?

Crunchbase

At most organizations there is significant overlap and integration between marketing and sales teams. This may leave you wondering: What is the difference between sales and marketing? . Sales and marketing teams ultimately function with one shared goal in mind: to generate conversions. What does a marketing team do?

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How to Create a Targeted B2B Customer Profile

Zoominfo

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.