MarketJoy
JULY 17, 2020
In the wake of this crisis, many of the events that B2B marketers all around the globe have spent months planning have been cancelled. Depending on the timing, scale, and your company’s specific plans and targets, a cancelled event can be either a minor setback or a major issue. EXPERIMENT AND LEARN NEW CHANNELS FOR LEAD GENERATION.
Sales Hacker
APRIL 13, 2020
The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. Conferences and workshops are obviously being canceled, and the associated costs are significant. In the tech sector alone, the direct losses from the cancellation of just 10 events are more than $1.1
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Cincom Smart Selling
MAY 14, 2020
Long recognized as one of the premier advertising accounts in the world, Anheuser-Busch is redirecting funding and resources toward a response to COVID-19. They are also supporting blood-drive efforts through the donation of media airtime to advertise and promote blood drives via Red Cross public service announcements. Anheuser-Busch.
Hubspot Sales
SEPTEMBER 18, 2023
Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. You'll need to tune into the right channels to detect the sometimes blatant, sometimes subtle shifts that can warm up a cold outreach. That’s why sometimes it’s difficult to know the difference.
Cincom Smart Selling
MAY 14, 2020
Long recognized as one of the premier advertising accounts in the world, Anheuser-Busch is redirecting funding and resources toward a response to COVID-19. They are also supporting blood-drive efforts through the donation of media airtime to advertise and promote blood drives via Red Cross public service announcements. Anheuser-Busch.
Sales Hacker
SEPTEMBER 24, 2022
Unlike pay-per-click advertising (PPC), SEO is an ongoing process that takes time to deliver results. With PPC, your traffic will drop as soon as you stop advertising. Lead-nurturing email campaigns can effectively convert prospects to buyers, but you may also use other communication channels. Lead conversion strategies.
Sales Hacker
APRIL 23, 2020
Not only are businesses scrambling right now to move their sales and marketing budgets from offline channels to webinars and virtual events and more digital advertising — but they’re struggling to reposition their messaging and value for seemingly new buyers or niche markets. Step 1: Identify Niche Markets and Use Cases.
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