BuzzBoard
FEBRUARY 15, 2024
Why Influencer Marketing Works for Local Businesses Authenticity and Trust: Consumers trust recommendations from real people more than traditional advertising. Utilize case studies and data to demonstrate the potential return on investment.
Hubspot Sales
JANUARY 26, 2023
Marketing in such a massive pool of people would be like finding the needle in a haystack with conventional advertising. Case Study: The Financial Diet This personal finance business started as a personal finance blog in 2014. Case Study: Tamsen Webster Tamsen webster is a keynote speaker and message strategist.
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Sales Hacker
SEPTEMBER 16, 2021
But during the last few years, new nomenclature has emerged, such as proof of value (POV), pilot, guided trials, and workshops that can cause confusion both with prospects and account executives as to what should be used to win the opportunity. My sales POC case study. Duration: 15 to 30 Days. Seller’s Cost: Low. Deal Size: Low.
Sales Hacker
MARCH 1, 2024
On owned media, digital advertising was once the name of the game. What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. The B2B playbook is changing. This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. What is it?
Sales Hacker
APRIL 13, 2020
Conferences and workshops are obviously being canceled, and the associated costs are significant. In this regard, what you’re really selling as the meat of your online event is a workshop with clear, actionable outcomes. Just Google, “your niche + workshop + Eventbrite + big city” to get a list of workshops.
Customer Centric Selling
DECEMBER 14, 2012
For example, when I wrote freelance for high-tech trade magazines, I often referred potential advertisers to them. The same principle applies in business sales, which is why so many companies feature reference accounts and case studies on their website. As a result, I was usually first on the list for the plum assignments.
Customer Centric Selling
DECEMBER 14, 2012
For example, when I wrote freelance for high-tech trade magazines, I often referred potential advertisers to them. The same principle applies in business sales, which is why so many companies feature reference accounts and case studies on their website. As a result, I was usually first on the list for the plum assignments.
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