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Marketing Goes Way Beyond Paid Advertising

Increase Sales

Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention. Direct mail. Networking including trade shows. Share on Facebook.

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Account Based Marketing for Lead Development Quality, Not Quantity

Sales and Marketing Management

It is a combination of actions from advertising, direct mail, calls, emails, and content, all working in unison. And it’s social media which is providing the richest channels for this new lead generation, as well as the best methods for reducing sales cycles and improving conversion rates. So, choose your channels wisely.

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Digital Marketing Takes Center Stage

Sales and Marketing Management

We need to rethink what that person’s role is if so much more is moving through a digital channel. In a January web presentation hosted by Matt Heinz of Heinz Marketing that was billed as bold ideas for marketing leaders, Heinz and his two featured panelists started by touting the power of.wait for it.the telephone and direct mail.

Marketing 120
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Busting the myth! Advertising is the same as marketing 

Salesmate

Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. . Since these two terms are closely connected, the myth was born – Advertising is the same as marketing. Is advertising the same as marketing?

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Busting the myth! Advertising is the same as marketing 

Salesmate

Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. Since these two terms are closely connected, the myth was born – Advertising is the same as marketing. Is advertising the same as marketing?