Remove Advertising Remove Channels Remove Incentives Remove Objections
article thumbnail

Do You Sell Using a “Push” or “Pull” Strategy?

The Sales Hunter

When we say “pull,” it refers to creating incentives at the customer level that encourage them to buy the product. “Push” marketing is focused around loading up the channel, advertising heavily and trying to convince the customer to buy. (Yes, I know the true marketing definitions of these are much more complex.

Strategy 241
article thumbnail

Unpacking the Layers of a Successful Customer Acquisition Strategy

Pipeliner

A good customer acquisition strategy combines multiple marketing channels and tactics to create sustainable, long-term growth. It can include advertising and social media to search engine optimization (SEO) and pay-per-click (PPC) campaigns. You might even consider giving existing customers incentives for referrals to drive sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Know Which Partners to Invest In

SBI Growth

It soon became clear that my client needed an objective way to review their partnerships. With indirect selling channels, it’s tempting to leave the partners to their own devices. Objectively evaluating partners makes resource allocation investment much easier. Advertising and Marketing Alignment. Partner Investments.

How To 219
article thumbnail

What is a sales funnel, and how do you build one that drives more sales?

Apptivo

Furthermore, the marketer can use social media platforms and customized advertising to efficiently contact potential clients who are actively looking for vacation possibilities. To inspire them to choose your product or service over competitors, you must provide a clear and persuasive message, transparent price data, and appealing incentives.

article thumbnail

The Beginner's Guide to Video Sales Letters

Hubspot Sales

Remember, the main objective of a video sales letter is to sell. You should encourage your viewers through incentives like discounts or limited time offers. You'll want to overcome objectives and build confidence at every stage. To start, he identifies what he can do -- generate leads through social media advertising.

Video 98
article thumbnail

How to create an effective sales plan: Tips and examples

PandaDoc

The plan also outlines the sales channels that will be used to reach these customers — such as online marketplaces, social media, or brick-and-mortar stores. This plan includes specific tactics for each channel, including promotional campaigns and pricing strategies that are tailored to the target customer segments.

article thumbnail

7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

Unlike pay-per-click advertising (PPC), SEO is an ongoing process that takes time to deliver results. With PPC, your traffic will drop as soon as you stop advertising. Try to address any objections they may have and provide real-life examples of how your product or services helped other customers in a similar situation.