Maximize Profits by Understanding Your Customer’s Digital Lifecycle

Software Business Blog

Ultimately, being customer centric enables you to win customer trust, improve loyalty, reduce churn, boost customer lifetime value (CLV) and, well, maximize profits. This is the stage where you can actively begin maximizing profits.

60 Minute Crash Course on Channel Management | Avangate Blog.

Software Business Blog

« 7 Tips for a Successful Affiliate Sales Channel. Part One – Affiliates Info Page » 60 Minute Crash Course on Channel Management. The joint Avangate – The VAR City webinar is just what the title says: a 60 minute crash course on channel management – touching on key things about selling through resellers, from what it takes to lay the foundations for a successful reseller network to the latest technologies available for channel management.

Trending Sources

Add Some Summer-time Sizzle to Your Affiliate Program with These 6 Tips

Software Business Blog

Speaking specifically about affiliate channels, we see on average a drop of about 20% in the summer months compared to the rest of the year. Another beautiful summer is upon us, signified by long sunny days, BBQs with friends, fun on the beach, and affiliate program success.

Skip Marketing 101 and Read This Instead

Vertical Response

You’re going to need some advertising, promotions, publicity, email, or social media, and most likely a combination of all those things. Is your chief competition advertising in the local newspaper? Identify channels where you’ll need to go head-to-head, and look for opportunities your competition may be missing. Online display advertising can have a big impact for little cost. As a small business owner, you understand how complicated running a business is.

The Digitization of Human Interactions: From Long Tail to Mass.

Brian Vellmure

Advertisers have long used the concept of product placement for branding purposes within a context that is usually devoid of ads. In the end, it’s a story of properly aligning resources with greatest marketplace opportunities in real time to maximize returns for the organization.

The Complete Guide to Hidden Sales Strategies


Because smaller social circles are often connected through social media channels, the potential to attract new customers through these inter-connected groups is as good as through a celebrity or business influencer. The key is to get consumers to engage through the most appropriate channels.

Three Ways to Reduce Cost of Sales For Your SaaS Business

Software Business Blog

In other words, everything it took to get that customer to sign up, including advertising, marketing, sales, and onboarding costs and support during their trial period. Do you know how much you’re REALLY spending to acquire each new customer?

Exceptional Pattern Recognition

Partners in Excellence

Ideal partner profile/partner enablement programs : If we deal with partners or channels, we have a long history of who our customers buy from, what types of partners produce the best results, what things we need to do with them to produce success.

The R and the I – What’s Engagement Worth?


Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. In the famous words of legendary merchandiser John Wanamaker (a quote often mis-attributed to David Ogilvy)… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

ROI 16

When Are We Being Manipulative? When Is It Just Best Practice?

Partners in Excellence

There are thousands of blog posts and articles about the effective and ineffective use of email marketing, social channels, and so forth. In the hopes of maximizing the likelihood of my responding to the call, they purposely manipulated my behavior by creating a lie–before we had even spoken. I’m sure the company doesn’t believe it is unethical–it’s a feature they, in fact, advertise.

eBook 17

Getting Close To The Customer, It’s About Mobility

Partners in Excellence

Mobility is really a channel and communications strategy. It may be on their TV at home–both dumb TV’s through advertising and smart/interactive TV’s. It’s about leveraging many new channels simultaneously and with consistency. If we don’t know who our customers are, what they value and how we create value for them–wherever they may be, then we aren’t maximizing our impact and effectiveness.

3 Lessons on How to Growth-Hack Like a Pro

Sales and Marketing

The initial idea: Nascent companies, without adequate budget to compete against established brands in traditional marketing channels, must embrace unconventional tactics to build product/market fit and eventually achieve mass user adoption. However, because Airbnb’s listings, which featured quality pictures and detailed descriptions, generally were better than traditional Craigslist ads, Airbnb drove more traffic to its application – at virtually no advertising cost.

Ad Sales Blog: It is good media business to stand for something, and.

Ad Sales Blog

Maybe you stand for maximizing revenue.  Ya Of course, social media channel is a good way of increasing a company’s trustworthiness and goodwill. Advertising business models. bildungsfoto on Is the CMO of your advertiser on Twitter? Ad Sales Blog.

How To's for Affiliate Program Managers | Avangate Blog - Software.

Software Business Blog

If you’re running an affiliate program or at least considering to do so, I think you agree that education is very important – seeing the best practices, getting to know where and why some were not so successful at this and so on will help take the best decision in order to maximize your affiliate program performance. Read more about the new #mobile advertising system Twitter recently launched [link] [Whitepaper] Is the Software Distribution Channel Dead?

MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies - "Think Like the CFO"

Green Lead's B2B Blog

Maximize everything you are doing. I was one of the early B2B brands advertising on LinkedIn when they launched their advertising platform. I have a hard enough time getting budget and bandwidth for the things I know are going to drive business, I am not sure that I want to hinge my program on the channel today. We are looking to use the channel to "get outside the four walls of our web site," so to speak.

Avangate Control Panel for Affiliates v 4.0 - What's New? | Avangate.

Software Business Blog

Its aim is to maximize the revenue generating opportunities both for affiliates and software vendors. Vendors have New Exposure Channels to Affiliates. Read more about the new #mobile advertising system Twitter recently launched [link] [Whitepaper] Is the Software Distribution Channel Dead? Software Business Blog. Blog |. About | Contact. Latest posts.

Selling through Affiliates Best Practices. Part One ? Affiliates Info.

Software Business Blog

« 60 Minute Crash Course on Channel Management. The first thing I’m going to talk about is what you can do in order to help potential affiliates find you and join your affiliate program, thus maximizing the chances to sell more using this channel. The easiest way to advertise your affiliate plan is to have an affiliate information page on your website , which should explain clearly and concisely what your affiliate program is all about.

SocialTech Tuesday: Have You Been SWAM'd?

Igniting Sales Transformation

I own and/or management nearly 10 groups with around 250,000 members on LinkedIn, am a paying member with over 13,000 connections, and a paying advertiser. From the bubble I live in, all I can see is that SWAM has maximized. Igniting Sales Transformation. The New Handshake Book.

Optional fields in software trial download process for the win.

Software Business Blog

How is the software channel coping with the crisis – Results » Increasing software conversions Part 2: Ask a few questions. Ask for nothing – Maximize number of downloads; minimize barriers. Read more about the new #mobile advertising system Twitter recently launched [link] [Whitepaper] Is the Software Distribution Channel Dead? Software Business Blog. Blog |. About | Contact. Latest posts.