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The R and the I – What’s Engagement Worth?

Pointclear

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. In the famous words of legendary merchandiser John Wanamaker (a quote often mis-attributed to David Ogilvy)… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

ROI 16

Trending Sources

Exceptional Pattern Recognition

Partners in Excellence

Ideal partner profile/partner enablement programs : If we deal with partners or channels, we have a long history of who our customers buy from, what types of partners produce the best results, what things we need to do with them to produce success.

When Are We Being Manipulative? When Is It Just Best Practice?

Partners in Excellence

There are thousands of blog posts and articles about the effective and ineffective use of email marketing, social channels, and so forth. In the hopes of maximizing the likelihood of my responding to the call, they purposely manipulated my behavior by creating a lie–before we had even spoken. I’m sure the company doesn’t believe it is unethical–it’s a feature they, in fact, advertise.

eBook 17

Getting Close To The Customer, It’s About Mobility

Partners in Excellence

Mobility is really a channel and communications strategy. It may be on their TV at home–both dumb TV’s through advertising and smart/interactive TV’s. It’s about leveraging many new channels simultaneously and with consistency. If we don’t know who our customers are, what they value and how we create value for them–wherever they may be, then we aren’t maximizing our impact and effectiveness.