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Finding Your Niche As A Marketing Company?

Smooth Sale

Attract the Right Job Or Clientele: Finding Your Niche As A Marketing Company. NOTE: Our collaborative Blog provides insights for ‘Finding Your Niche As A Marketing Company.’. It will play an essential part in your company’s USP (Unique Selling Proposition), helping you stand out from competitors.

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Fundamentals of Sign Sales Part I

Adaptive Business Services

Signs as Advertising. The new sales model is something that I have always done … educate your customer! You are selling advertising. If they spend money on advertising, they have a budget that could be redirected. Where, what, and how do they advertise? Compare signs to traditional advertising. Same answer.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

There are several lead generation tactics, and each should be considered for your strategy depending on your company budget, employee size, and team specialty. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels.

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. The value of sales and marketing automation rests on your resources' ability to provide mutually beneficial intel between departments.

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How to Keep Sales Strong in Tough Times

Alice Heiman

As a longtime sales leader and consultant to B2B sales leaders and CEOs at companies of various sizes, across various industries, I know teams that stay positive and adapt quickly will survive in a tough economy and come out strong on the other end. Stay Focused and Keep Sales Strong in a Crisis.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

As a sales professional, you’re sending emails all day, every day. Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Construction: 45%. Marketing and Advertising: 25%. Maybe your current rate is 20%. Biotech: 37%.

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How Can I Get Testimonials From My Small Business Customers?

BuzzBoard

In an era rife with marketing jargon, testimonials are real-world confirmations of a company’s offerings. Second, through testimonials, prospective customers perceive the ‘human’ element of the company, as people trust experiences related by people, not corporations. First, they confer authenticity. Learn more.