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Marketing Goes Way Beyond Paid Advertising

Increase Sales

Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention. What makes you different than your competition? Direct mail.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Lead generation is effective because not every audience member you attract is going to invest in your product or service — but it’s worth trying to take their eyes away from larger-sized competition. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels.

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Fundamentals of Sign Sales Part I

Adaptive Business Services

Signs as Advertising. You are selling advertising. If they spend money on advertising, they have a budget that could be redirected. Where, what, and how do they advertise? This idea also opens up opportunities with people who are not looking for signs (new construction etc.). I can’t stress this enough.

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Your Market’s New Normal

Pipeliner

Because strategizing about market changes will not only help future planning but create competitive advantage to help win deals in your pipeline right now. Competition. Construction, transportation, and the consumables markets as well. From real estate to residential construction to transportation – they’re all touched.

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Stop and Take a Look Around….Now

Pipeliner

Because strategizing about market changes will not only benefit your future planning but could actually create competitive advantage to help close deals right now. Competition. From real estate to residential construction to transportation – they’re all touched. What about the media, advertising and of course, social platforms?

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How Can I Get Testimonials From My Small Business Customers?

BuzzBoard

These testimonials provide valuable social proof, contributing to a constructive online reputation that potential customers often consider when deciding where to spend their money. This type of word-of-mouth marketing propels brand awareness, offering the local business a competitive advantage. Remember—the key is consistency.

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Account Based Marketing for Lead Development Quality, Not Quantity

Sales and Marketing Management

It is a combination of actions from advertising, direct mail, calls, emails, and content, all working in unison. With an ABM methodology, personnel in marketing work in tandem with those in sales to identify key prospects, and then together construct personalized programs and messages targeted to specific accounts.