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How Competitive Intelligence is Replacing the Relationship Sale

Sales Hacker

What is Competitive Intelligence? Competitive intelligence is the process of sourcing and analyzing data to see the competitive landscape in order to build plans, messaging, advertising, and products to outperform competitors. How to Get Started with Competitive Intelligence. Case Study: Gong vs. Chorus Messaging.

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How to be a Credible Law Firm

SalesFuel

The Bates case changed opinions about legal marketing and led to a shift in the legal profession's approach to advertising. The emergence of digital marketing has further transformed legal advertising, making it a crucial part of business development. Emphasis on training, mentoring and succession planning.

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4 Powerful Pricing Tactics That Have Nothing to Do With Discounts, According to Yocale's CEO

Hubspot Sales

According to a study from two Stanford Graduate School of Business researchers , highlighting the experience someone will have with your product is key. They used three different signs to advertise a lemonade stand — one that mentioned time, one that mentioned money, and one that mentioned neither.

Discount 103
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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

The study showed a broad range of attrition within specific companies in various industries. Others have introduced signing bonuses, tuition support, and retirement contributions to differentiate themselves in an increasingly competitive recruitment landscape. Data via MIT Sloan Of course, not all companies are the same.

Quota 100
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Study Reveals Why B2B Salespeople Lose Deals

HeavyHitter Sales

They’ll conduct lengthy product evaluations and talk to existing users of the products to ensure they work as advertised. Nearly every market today has matured to the point where there is very little difference between the features, functions, and specifications of the competitive products. Product Commoditization. Price versus Value.

Study 146
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“My Obsession To Provide Customer Value,” Christian Mauer

Partners in Excellence

However, I have developed a genuine deep interest in studying and understanding SALES in a systemic way. My parents paid me the tuition fee for learning, in my spare time, in a private institute for extra-occupational training, how to program a IBM 360-20 mainframe. I believe what got me there, was primarily my mindset.

Lead Rank 105
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Why the Skepticism? Understanding Small Business Owners’ Concerns About Digital Marketing

BuzzBoard

Currently, a worrying 45% of small businesses shun any form of online advertising, according to recent studies. However, embarking on digital advertising initiatives such as content marketing and social media promotions can substantially enhance visibility, cultivates customer fidelity, and escalate profits for local businesses.