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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools are most valuable to both sides of the business when they provide insight into prospect and customer behavior. Campaign construction and tracking. Well, a lot of it boils down to locking in on the right prospects. Image Source: HubSpot. Campaign Construction and Tracking.

Benefit 88
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Account Based Marketing for Lead Development Quality, Not Quantity

Sales and Marketing Management

ABM takes an individual prospect or customer account – these are companies, not individual people – and treats it like its very own market, or a market of one,” said Amanda Zantal-Wiener of HubSpot. It is a combination of actions from advertising, direct mail, calls, emails, and content, all working in unison.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

To help you identify how good your open rate is, the HubSpot team analyzed open rate data from 25,000,000+ emails across 29 industries. Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Construction: 45%. Software: 28%. Finance: 40%.

Industry 138
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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Find gaps in your sales process where a disproportionate number of prospects fall off. For more insight on how to construct an effective pricing strategy, check out this article. If prospects are willing to pay more for your product or service, your profit margin on each sale will expand — that's pretty straightforward.

Margin 103
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What is a Franchise Fee? A Comprehensive Overview

Hubspot Sales

That means a given fee needs to cover a franchise's upstart costs — including training, opening support, and initial advertising — and then some. They can't set prices that are too imposing or unmarketable to prospective franchisees. Franchisors also need to make sure their fees don't get out of hand.

Retail 104
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The Fundamentals of Sales Pipeline Management

LeadFuze

Need Help Automating Your Sales Prospecting Process? Who use Hubspot. A sales pipeline is a representation of the stages that prospects go through as they become customers. A sales order pipeline is a series of stages that prospects progress through as they become customers. The Art of Constructing a Sales Pipeline.

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What is a Franchisee vs. a Franchisor?

Hubspot Sales

The franchisee will need to put out job postings, review applications, interview prospective candidates, and train new employees — but the franchisor may assist with this by providing training materials or hiring guidelines. Car parts, computers, and farm or construction equipment are all common examples of product distribution franchising.

Hotels 94