Why You Need Social Influencers

Sales and Marketing Management

Author: Jeff Epstein Social media influencers may be this year’s biggest marketing disruptors. Some B2B brands are already aboard the social influencer bandwagon and on their way to increased revenue and awareness. Social influencers earn that moniker for a reason.

Customers — Easier To Reach, Harder To Influence

Pipeliner

Tom Cruise’s character John Anderton is pacing nervously through a shopping mall, and while he’s doing so personalized holographic advertisements are being thrown at him left, right and center. Prior to the advent of digital marketing, salespeople tried to create value for prospects through demonstrations, networking and print advertising. It’s imperative that salespeople know how to plan, construct and present their messages effectively.

Market segmentation: the complete guide

Nutshell

Your segmentation strategy will be mainly influenced by what your product is, and which types of companies are already buying it. This 1970s Virginia Slims advertisement is marketing cigarettes towards women. Thankfully we’ve come a long way (baby) from terrible advertising.

Market segmentation: the complete guide

Nutshell

Your segmentation strategy will be mainly influenced by what your product is, and which types of companies are already buying it. This 1970s Virginia Slims advertisement is marketing cigarettes towards women. Thankfully we’ve come a long way (baby) from terrible advertising.

Sales Questions for Discovery

The Digital Sales Institute

Today, buyer attention is in short supply, they are lost in a sea of more information, advertising, and messages like never before. GAP sales questions for discovery should be constructed to answer insights such as; How is the decision maker rewarded, and for what?

14 Pro Tips for Running a Successful Business

Hubspot Sales

Advertise in some way, shape, or form. Others, like construction and transportation, have rates that are lower. Great leaders exhibit integrity, accountability, empathy, humility, vision , influence, and organizational direction to drive ideas to completion.

If I Were 22 I Wouldn’t Try to Change the World

Hyper-Connected Selling

That spring break trip you took where you built a poorly constructed shack for a someone’s school – that was all well and good, but what are you adding to the world you live in? Want to be good at advertising?