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Don’t Let Them Ghost You! How to Nurture Leads on Social Media (Without Being Annoying)

BuzzBoard

This strategy combines the art of social selling, targeted advertising, and community building to strengthen connections with potential customers, effectively fueling business growth. Targeted advertising and retargeting add another dimension to this strategy, providing a way for businesses to stay top-of-mind for potential customers.

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools are most valuable to both sides of the business when they provide insight into prospect and customer behavior. The information you accrue through sales automation can inform more complete, pointed marketing efforts — and vice versa. Campaign construction and tracking.

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How Can I Get Testimonials From My Small Business Customers?

BuzzBoard

Second, through testimonials, prospective customers perceive the ‘human’ element of the company, as people trust experiences related by people, not corporations. Names, places, and specific service information in testimonials can significantly enhance local search rankings. Third, testimonials boost local SEO.

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How to Keep Sales Strong in Tough Times

Alice Heiman

Turn your customers into walking advertisements by giving them extraordinary customer service. #3: 3: Share constructive insights with your team and customers. Doom and gloom are all around us right now, which means it’s important for salespeople to share constructive insights. Selling is about solutions. Don’t let them down.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Construction: 45%. Marketing and Advertising: 25%.

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Account Based Marketing for Lead Development Quality, Not Quantity

Sales and Marketing Management

ABM takes an individual prospect or customer account – these are companies, not individual people – and treats it like its very own market, or a market of one,” said Amanda Zantal-Wiener of HubSpot. It is a combination of actions from advertising, direct mail, calls, emails, and content, all working in unison. Use them in tandem!

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Find gaps in your sales process where a disproportionate number of prospects fall off. For more insight on how to construct an effective pricing strategy, check out this article. If prospects are willing to pay more for your product or service, your profit margin on each sale will expand — that's pretty straightforward.

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