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Don’t Let Them Ghost You! How to Nurture Leads on Social Media (Without Being Annoying)

BuzzBoard

This strategy combines the art of social selling, targeted advertising, and community building to strengthen connections with potential customers, effectively fueling business growth. Targeted advertising and retargeting add another dimension to this strategy, providing a way for businesses to stay top-of-mind for potential customers.

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. The value of sales and marketing automation rests on your resources' ability to provide mutually beneficial intel between departments.

Benefit 88
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How to Keep Sales Strong in Tough Times

Alice Heiman

As a longtime sales leader and consultant to B2B sales leaders and CEOs at companies of various sizes, across various industries, I know teams that stay positive and adapt quickly will survive in a tough economy and come out strong on the other end. Stay Focused and Keep Sales Strong in a Crisis. Selling is about solutions.

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How Can I Get Testimonials From My Small Business Customers?

BuzzBoard

Names, places, and specific service information in testimonials can significantly enhance local search rankings. In a time of information glut, testimonials present an island of trustworthiness and dependability for local businesses among potential customers. Do not underestimate the impact of testimonials in your sales toolkit.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

As a sales professional, you’re sending emails all day, every day. Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Include a phrase or piece of information to show that your email is relevant. Construction: 45%. Finance: 40%.

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The Anvil or Ladder Approach to Sales Training

Increase Sales

The majority of sales training can either be categorized as one of two approaches: Anvil. Third, an anvil is usually constructed from the same materials. Their physical shapes have changed over the years and are now constructed from a variety of materials. ” Today’s sales training is very much like that anvil.

Training 167
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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Find gaps in your sales process where a disproportionate number of prospects fall off. Advertising: 0.34%. Construction Supplies : 5.86%.

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