Digital Marketing Takes Center Stage
Sales and Marketing Management
FEBRUARY 8, 2021
Many B2B manufacturers still deploy a “catalog approach” to sales, with inside reps relying on frequent touches with prospects and customers to close deals. 30 Wall Street Journal story headlined “Businesses Are Being Pushed to Evolve.” Microsoft CEO Satya Nadella said as much in a Jan. to 2% of revenue for marketing.
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