Account Based Marketing for Lead Development Quality, Not Quantity
Sales and Marketing Management
MAY 14, 2017
It is a combination of actions from advertising, direct mail, calls, emails, and content, all working in unison. It's not about how many leads you generate,β says Jon Miller, CEO of Engagio, βitβs about are you engaging and building relationships with the right people at the right accounts?β. But, ABM is not a solo task.
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