Marketing Goes Way Beyond Paid Advertising
FEBRUARY 9, 2015
Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention. Paid advertising from local media to sponsorships for local business to business (B2B) events. How many sales leads do you receive versus actually earned sales?). What is your average sales lead to conversion time frame?