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Marketing Goes Way Beyond Paid Advertising

Increase Sales

Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention. Networking including trade shows. What is your average sale?

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

As a sales professional, you’re sending emails all day, every day. Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Construction: 45%. Marketing and Advertising: 25%. What if you’re below average and have room to improve?

Industry 137
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The Anvil or Ladder Approach to Sales Training

Increase Sales

The majority of sales training can either be categorized as one of two approaches: Anvil. Third, an anvil is usually constructed from the same materials. Their physical shapes have changed over the years and are now constructed from a variety of materials. ” Today’s sales training is very much like that anvil.

Training 167
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Five Markets To Target As A Fencing Contractor

Smooth Sale

Develop relationships with property management companies, construction firms, and facility managers to tap into this market. Attend agricultural expos and trade shows, advertise in farming publications , and collaborate with local farm supply stores to reach your target audience effectively. Celebrate Success!

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What is a Franchise Fee? A Comprehensive Overview

Hubspot Sales

That means a given fee needs to cover a franchise's upstart costs — including training, opening support, and initial advertising — and then some. At its core, a franchise fee is a charge for inclusion in a franchisor's network. For one, franchisors need to set fees they can profit from.

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Marketing Goal Worksheet Works with Your Marketing Action Plans Part 2

Increase Sales

Of course before you have constructed these action plans you have invested the time to do your marketing research along with a competitive analysis of your business, haven’t you? This traditional plan looked to outbound activities including: Networking and/or trade shows. Direct mail.

Marketing 136
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Do You Realize The Foundation Your Small Business will Need to Be Successful?

Smooth Sale

Brand identity includes all aspects of your business, from the logo to your website to your advertisements. However, by constructing a proper plan and giving it due consideration daily, you will have the foundation your business will need to be successful. Sales Tips: The Foundation Your Small Business Will Need to Be Successful.