article thumbnail

ROI Analysis: Measuring Success of Local Business Paid Advertising Programs

BuzzBoard

The Importance of ROI Analysis in Local Business Paid Advertising Programs The importance of ROI (Return on Investment) analysis in local business paid advertising programs is often overlooked. ROI analysis aids in pinpointing the profitability of individual advertising activities by determining the potential financial gain or loss.

article thumbnail

Shortcuts Are Seldom Short….

Partners in Excellence

It takes some time and effort to make them work as advertised, and when we can’t make them work, we look for another short cut. The same objection handling and closing techniques, Carefully constructed phraseology no longer resonates because everyone else is using the same technique.

Scale 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Can I Get Testimonials From My Small Business Customers?

BuzzBoard

Ensuring your customers’ satisfaction is the first step in realizing this objective. These testimonials provide valuable social proof, contributing to a constructive online reputation that potential customers often consider when deciding where to spend their money. Interact with your peers and reveal your own strategies.

article thumbnail

5 Ways to Leverage User-Generated Content for Local Social Media Engagement

BuzzBoard

This approach extends beyond conventional advertising tactics to foster authenticity and a natural connection with the target audience. A sincere photo or review from a user can forge a sense of trust and community more than a professionally constructed promotional post.

article thumbnail

Stop and Take a Look Around….Now

Pipeliner

So, choose the environment that best develops you toward your objective”. Are they truly, in Clement’s words, “developing you towards your objective”? From real estate to residential construction to transportation – they’re all touched. What about the media, advertising and of course, social platforms?

article thumbnail

Key Elements of a Digital Marketing Plan for Local Businesses

BuzzBoard

By comprehending the customer journey of a small business, an agency can formulate a plan that not only amplifies strengths and alleviates weaknesses, but also aligns with overarching business objectives. A well-constructed digital marketing plan can streamline a focused approach towards achieving business goals.

article thumbnail

Your Market’s New Normal

Pipeliner

Since you are a product of your environment, choose the environment that best develops you toward your objective”. Construction, transportation, and the consumables markets as well. From real estate to residential construction to transportation – they’re all touched. The Clement Stone quote applies.