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ROI Analysis: Measuring Success of Local Business Paid Advertising Programs

BuzzBoard

The Importance of ROI Analysis in Local Business Paid Advertising Programs The importance of ROI (Return on Investment) analysis in local business paid advertising programs is often overlooked. ROI analysis aids in pinpointing the profitability of individual advertising activities by determining the potential financial gain or loss.

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How to Partner with Local Bloggers to Promote Small Business

BuzzBoard

The Role of Local Bloggers in Promoting Small Businesses In the dynamic digital marketing arena, small businesses often grapple with attaining the visibility they merit. Their genuine content about a local business’s products or services can be more compelling than conventional advertising.

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Top 5 Strategies to Market Product-Based Advertising (video)

Pipeliner

He has played a crucial role in constructing and administering the broad CBD and alternative healthcare platform for businesses and customers. In this expert insight interview, Aman Ghataura discusses “ The Top 5 ways to market, Advertise & Promote a product-based business”. Product-based business Advertising Challenges.

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Marketing Goes Way Beyond Paid Advertising

Increase Sales

Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention. Promotional items including brochures, business cards, pens, logo wear, etc.

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5 Ways to Leverage User-Generated Content for Local Social Media Engagement

BuzzBoard

This approach extends beyond conventional advertising tactics to foster authenticity and a natural connection with the target audience. A sincere photo or review from a user can forge a sense of trust and community more than a professionally constructed promotional post. UGC is not new to the digital marketing landscape.

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. The value of sales and marketing automation rests on your resources' ability to provide mutually beneficial intel between departments.

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How Can I Get Testimonials From My Small Business Customers?

BuzzBoard

Salespeople: Take testimonials and stories as key elements for your sales strategies. Do not underestimate the impact of testimonials in your sales toolkit. These testimonials provide valuable social proof, contributing to a constructive online reputation that potential customers often consider when deciding where to spend their money.