Account Based Marketing for Lead Development Quality, Not Quantity
Sales and Marketing Management
MAY 14, 2017
ABM is the perfect system when, as is often the case, you have to work with multiple buyers in a given sale. ABM takes an individual prospect or customer account – these are companies, not individual people – and treats it like its very own market, or a market of one,” said Amanda Zantal-Wiener of HubSpot. But, ABM is not a solo task.
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