Why You Need Social Influencers

Sales and Marketing Management

What has allowed social media influence to help these brands generate B2B sales? After cord cutters and on-demand media options devalued TV ads, B2C companies set the standard for social innovation in marketing and advertising.

Account Based Marketing for Lead Development Quality, Not Quantity

Sales and Marketing Management

When it works perfectly, each tooth and groove of the sales effort makes a connection with a sales lead at every level in the targeted company, thus unlocking the whole enterprise. ABM is the perfect system when, as is often the case, you have to work with multiple buyers in a given sale. It is a combination of actions from advertising, direct mail, calls, emails, and content, all working in unison.

PODCAST 61. Change the Job Process to Find the Right Candidate w/ Shireen Jaffer

Sales Hacker

This week on the Sales Hacker podcast, we speak with Shireen Jaffer , CEO at Edvo. If you missed episode 60, check it out here: PODCAST 60: Effectively Giving and Receiving Constructive Feedback w/. Subscribe to the Sales Hacker Podcast. Welcome to the Sales Hacker podcast.

How to Create a Winning Sales Process: 7 Essential Steps

CloserIQ

And the same is true of sales. An effective process is essential to consistent sales revenue. It doesn’t matter if you have the best sales reps in the world and a value proposition that turns your competitors green with envy. So, here’s how to create a winning sales process in seven steps. . Constructing a customer avatar – which represents your ideal customer persona – is an essential part of this stage.

PODCAST 43: Why Endurance and Tenacity is Important for Sales Success w/ Carson Heady

Sales Hacker

This week on the Sales Hacker podcast , we talk to author Carson Heady , whose “Birth of a Salesman” series translates real-life sales issues into a popular fictionalized series of sales books. What is the Holy Trinity of Sales? Subscribe to the Sales Hacker Podcast.