The Anvil or Ladder Approach to Sales Training
MAY 2, 2012
The majority of sales training can either be categorized as one of two approaches: Anvil. Third, an anvil is usually constructed from the same materials. Their physical shapes have changed over the years and are now constructed from a variety of materials. When sales training is examined, much of it is more anvil in construction than ladder. Yesterday I received a survey from a national training association seeking my input on sales training certification.