Sales Hacker

JANUARY 30, 2024

Amit is a Stanford GSB alumnus and has served on its alumni board, and has also studied human-computer interaction and engineering at the University of Minnesota. Using events as a way to engage with customers and drive conversations. 23:09) Strategies for hacking events to drive conversations. (27:49)

Oracle 79

Oracle Microsoft Advertising Advertising 79

Hubspot Sales

MARCH 18, 2024

According to a study from two Stanford Graduate School of Business researchers , highlighting the experience someone will have with your product is key. They used three different signs to advertise a lemonade stand — one that mentioned time, one that mentioned money, and one that mentioned neither.

Discount 103

Discount ROI Comparison Loyalty 103

Sales 2.0

OCTOBER 23, 2023

Proposed Services: • Detail the specific digital media services you are offering, such as social media management, website development, online advertising, SEO, etc. If possible, include case studies or success stories to demonstrate the effectiveness of your services. If you have other AI tools like Gong or Traq.ai

Proposal 221

Proposal Social Media Media Decision Maker 221

Sales and Marketing Management

JANUARY 11, 2019

Direct mail is a genuine conversion driver. According to the study, almost 40 percent of customers try a business for the first time because of direct mail advertising. You can personalize mails and drastically increase conversion rates. Let’s take a look! The Art of Creating a Quality Sales Letter.

Direct Mail 323

Direct Mail How To Advertising Advertising 323

BuzzBoard

FEBRUARY 28, 2024

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. These are just a few small business digital marketing case studies that reinforce this point.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

Zoominfo

OCTOBER 21, 2018

Reminder: like blogs, vlogs are meant to be casual and conversational. Videos that explain your product can boost conversion rates by 20% ( source ). Testimonials and Case Studies: More than 70% of Americans reference online reviews to inform their buying decisions ( source ). Check out a quick Salesforce demo below.

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Zoominfo

AUGUST 3, 2022

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

BuzzBoard

FEBRUARY 28, 2024

This is punctuated by numerous digital marketing case studies for small businesses that highlight the opportunity for impressive returns. Numerous digital marketing case studies have illustrated the substantial benefits it can afford small businesses. To delve deeper into digital marketing insights and studies, click here.

Small Business 52

Small Business Small Business ROI Case Study 52

BuzzBoard

JANUARY 24, 2024

Case Studies and Success Stories: Share relevant case studies and success stories of similar businesses that have benefited from your digital marketing services. Prioritize an aesthetically pleasing design that is also geared for optimal user experience and conversions.

Small Business 52

Small Business Small Business Ideal Customer Profile Campaigns 52

Pipeliner

JUNE 29, 2021

In case you aren’t familiar, retargeting is a strategy that allows you to advertise directly to someone who has visited your website in the past. More conversions. The bottom line for retargeting is that you’ll have the opportunity to generate more conversions – in other words, more people buying things from your website.

Advertising 92

Advertising Advertising Campaigns Social Media 92

Pipeliner

NOVEMBER 8, 2022

A diverse sales team can gain access to an expanded client pool, especially if they embrace diversity in their advertising efforts. Representation in advertisement matters. Consumer perceptions of diversity in advertisement make a huge difference in sales. “64% Attract More Loyal Customers.

Hiring 98

Hiring Advertising Advertising Lead Rank 98

Zoominfo

JANUARY 15, 2021

According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent. Your content should present your brand as a thought leader.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

BuzzBoard

MARCH 28, 2024

Leveraging their mastery could generate substantial enhancements in your digital marketing, including YouTube marketing, Instagram marketing, and additional video advertising formats. They are skilled at creating captivating and interactive video promotions, which can result in effective lead generation and heightened conversion rates.

Benefit 52

Benefit Video Marketing Promotion 52

BuzzBoard

FEBRUARY 7, 2024

Increased Visibility: SEO optimization, local listing management, and targeted online advertising ensure that the business appears in relevant searches, driving more customers to its doorstep. Emphasize the cost-efficiency compared to traditional advertising methods with limited reach and targeting capabilities.

Education 52

Education Marketing Hiring Case Study 52

SocialSellinator

SEPTEMBER 23, 2021

Easily one of the top tips is the lookalike audience and it's is one of Facebook advertising's best features. Tip #5: Use Relevant Hashtags in Advertising Posts. According to a study from Hootsuite, people are more engaged and respond to relevant hashtags that are used in social media marketing.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Act!

JANUARY 10, 2024

To boost sales, you must optimize the sales funnel and ensure every stage feeds the other until the eventual conversion occurs. In comparison, lead-nurturing ideas aim to build trust with your leads, answer their objections at different stages of the buyer’s journey , and prepare them for conversion.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Top of Funnel 52

BuzzBoard

MARCH 15, 2024

Looking at case studies of small businesses that overcame hurdles using strategic digital marketing can equip you with fresh perspectives. Illustrated Case Studies of Small Businesses Succeeding With Digital Marketing In the realm of small business digital marketing, there are numerous success stories worthy of acknowledgment.

Small Business 52

Small Business Small Business Case Study Social Media 52

Sales and Marketing Management

MAY 31, 2018

Studies suggest that young adults use up to three different devices every day and many feel naked if they leave the house without their phones. Studies show that up to 78 percent of mobile searches result in conversions. So, if you haven’t invested in mobile advertising already, then it may be high time to do so.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

Vengreso

JANUARY 13, 2023

Which are the sales books that will help sales professionals have more conversations and close more sales in 2023? From paid advertising to buying their own books, every sales author is doing all they can to get their book to the top of the list. ” And don’t even think about Amazon! So, there you have it! This just in!

Paid Content 81

Paid Content Conversion Top of Funnel Hiring 81

Alice Heiman

MARCH 12, 2024

A recent conversation between Alice Heiman and Scott Gillum on the Sales Talk for CEOs podcast sheds light on this very issue, offering a blend of strategies, insights, and anecdotes that CEOs can’t afford to ignore. The focus should be on quality, relevance, and strategic timing, ensuring that each post adds value to the conversation.

Social Media 75

Social Media Media Revenue Top of Funnel 75

Zoominfo

AUGUST 26, 2018

Scientific studies show that humor and laughter lead to more inspiration and creativity. In fact, one study shows people are more creative at solving word association puzzles after watching a comedy versus a scary movie or lecture ( source ). Why did the junior marketer get into display advertising? Keyword stuffing.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

BuzzBoard

JANUARY 11, 2024

In the digital field of advertising and marketing, staying ahead requires not just keeping pace but innovating. Firstly, it significantly enhances customer engagement while contributing to improved conversion rates. One such innovation that has transformed the content marketing landscape is hyper-personalization.

Marketing 52

Marketing Small Business Small Business Scale 52

BuzzBoard

FEBRUARY 15, 2024

Why Influencer Marketing Works for Local Businesses Authenticity and Trust: Consumers trust recommendations from real people more than traditional advertising. Content Creation Powerhouse: Influencers excel at creating engaging content—photos, videos, stories—that capture attention and spark conversations.

Social Media 52

Social Media Influencer Promotion Media 52

Zoominfo

MAY 9, 2021

When conversions don’t happen, it presents an opportunity to retarget prospects from those domains. How to Retarget Your Audience with Digital Advertising. Case Study: Akrobi doubles pipeline with ZoomInfo WebSights. Each prospect visits your company’s website. And then, nothing. Neither prospect converts.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

APRIL 30, 2018

Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). Paid advertising. Example: A fictional HR company advertises their jobs across all of the aforementioned channels. Track conversion rates. Social media (LinkedIn, Twitter, etc.). Job boards.

Analytics 208

Analytics Google Analytics Social Media Channels 208

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). One-Touch Attribution Models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead. Enter: Marketing attribution.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Sales Hacker

FEBRUARY 15, 2024

Marketing and advertising emails make up 36% ( source ) of all emails marked as spam. Lead Scoring Lead scoring can help the sales team focus more energy on warm leads and boost conversion rates. These requests also need to be processed within two days. An updated spam rate threshold.

Ideal Customer Profile 90

Ideal Customer Profile Prospecting Lead Rank Lead Scoring 90

PandaDoc

FEBRUARY 24, 2023

According to a study published at Statista, 82 percent of marketers reported using email as a digital channel for their marketing strategy. Finally, the same study found that sales emails with subject lines that convey urgency or exclusivity had a 22% higher open rate. Here is a list of the types of paid advertising you can use.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

PandaDoc

FEBRUARY 24, 2023

According to a study published at Statista, 82 percent of marketers reported using email as a digital channel for their marketing strategy. Finally, the same study found that sales emails with subject lines that convey urgency or exclusivity had a 22% higher open rate. Here is a list of the types of paid advertising you can use.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

Smooth Sale

APRIL 5, 2019

As a business owner, you probably know how much boost Facebook advertisements can give your brand. The common mistake advertisers make that diminishes the effectiveness of the advertisement strategy, is hastily putting together a simple ad. Facebook advertising offers a wide variety of ad placement options.

Facebook 90

Facebook Cost Per Click Advertising Advertising 90

Zoominfo

MARCH 9, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. pricing page, case studies). Sales leadership in your organization is then able to determine your Total Addressable Market (TAM). Tactics for TOFU, MOFU, BOFU, and Beyond.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

MAY 9, 2021

When conversions don’t happen, it presents an opportunity to retarget prospects from those domains. How to Retarget Your Audience with Digital Advertising Next, you can export this audience to Google Ads to run your retargeting campaign. Each prospect visits your company’s website. And then, nothing. Neither prospect converts.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Zoominfo

JUNE 25, 2018

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Much like a blog post, a vlog can educate your audience on a specific topic in a casual, conversational tone. Explore YouTube advertising. 400 hours of video are uploaded to YouTube every minute. We say yes!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

AUGUST 19, 2018

According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). The right candidate will use their social strategy to drive leads—organic and paid—through content distribution, brand recognition, and paid advertising programs. Manage your online reputation.

Hiring 174

Hiring Social Media Media Distribution 174

Pipeliner

JUNE 14, 2021

In case you aren’t familiar, retargeting is a strategy that allows you to advertise directly to someone who has visited your website in the past. More conversions. The bottom line for retargeting is that you’ll have the opportunity to generate more conversions – in other words, more people buying things from your website.

Benefit 52

Benefit Advertising Advertising Campaigns 52

Hubspot Sales

NOVEMBER 30, 2020

Not to worry, being more introverted doesn’t mean you’re doomed to having low client conversion rates. Selling isn't about closing deals, it's about having meaningful conversations that add value. According to the study, less than 50% of the people were able to recall the shirt. Instead, they provided a helpful case study.

Promotion 107

Promotion Lead Rank Lead Scoring Inbound 107