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Integrating Your CRM With Social Media and Advertising Platforms

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Does your company use a customer relationship management (CRM) platform ? A CRM can help you gather, store, organize, and analyze data about your customers, which then helps you improve your sales and marketing efforts. But that’s not all a CRM can do. Why bother with CRM social media integration, though?

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Benefits of Integrating a CRM With Other Tools

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Jumping back and forth between your customer relationship management (CRM) software and other sales and marketing tools can be a pain. By integrating your CRM with other tools, your business can increase efficiency and make better, data-backed decisions that help drive growth. Haven’t gotten your hands on a CRM yet?

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B2B Programmatic Advertising for Beginners

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As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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The 5 Greatest Competitor Monitoring Tools To Help You Gain an Edge

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Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market. That said, different competitor tracking tools bring different features and benefits to the table. Table of Contents What is a competitor monitoring tool?

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The Beginner’s Guide to Programmatic Advertising

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As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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5 Tips for Using Your CRM to Convert Sales Leads

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Attracting sales leads with your customer relationship management (CRM) system is one thing, but converting them into customers? The work doesn’t stop once you’ve reeled in a potential customer with your CRM—you must have a sound lead conversion strategy in place to convert sales leads into loyal customers. That’s another.

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Sales Intelligence Tools: A Guide to Predictive Prospecting

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What Do Sales Intelligence Tools Do? Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. Why Use Sales Intelligence Tools? Here’s what you should look for: 1. Or can you?