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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. Today, sales is driven by insights. In an increasingly competitive business environment, organizations of all sizes are turning to sales engagement platforms to manage this workload.

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Leveraging Referrals to Build Your Network and Grow Your Business

Janek Performance Group

For as long as there have been sales, there have been referrals. Sellers have always relied on word-of- mouth advertising between friends and family. Let’s look at how sellers can leverage referrals to boost their networks and grow their business: Advantages In sales, proof is gauged by measured and documented success.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. The results? Anything but trivial.

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How to Close a Sales Deal: 7 Effective Techniques

LeadFuze

What do Top Sellers Know on How to Close a Sales Deal. Negative comments can drag down the success of a sale, so it’s important to eliminate them. 7 Techniques on How to Close a Sales Deal. The assumptive close is a technique that assumes the sale and continues to go through the motions of completing it. Soft close.

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The Beginner’s Guide to Referral Marketing

Zoominfo

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. In fact, 84% of B2B decision makers start the buying process with a referral ( source ). But, we recommend you give more thought to your referral incentives.

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How to Build a Sales Process: The Complete Guide

Nutshell

Creating a structured sales process is one of the most effective ways to boost your sales teams’ efficiency and results. With a formal sales process in place, your sales team has a framework to follow, and it’s much easier to stay on the same page, track results, and onboard new team members.