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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

Pointclear

PointClear is known for its perseverance. While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. Here’s What PointClear Persistence Looks Like. One billion dollars.

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The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B

Pointclear

LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. Read more about how B2B marketers will be able to directly reach customers and prospects via email on mobile devices. More information and links in the blog. A survey Of 175 B2B buyers reveals what they want to see on vendor websites.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]

Pointclear

Marketers must fully integrate with their sales colleagues combining data and processes to: Profile and prospect the right companies and the right decision makers (beyond personas—the actual people) within those companies. You can’t just “align marketing and sales.” You have to bear hug sales. I could not agree more!].

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How to Make Forecast If You’re Failing at the Half

Pointclear

Most salespeople haven’t forgotten how to sell, so they don’t need retraining, they just need more qualified prospects. True, while the increase in qualified prospects will bring in some sales, with only three months to go, most sales will come in the following year, not the current year. But there might be ways to save the year.