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How to Build An All-Star Go-to-Market Team

Highspot

Demand Generation Specialist Responsibilities: Focuses on lead generation and creating demand for the product. Digital Marketing Specialist Responsibilities: Manages digital marketing efforts, including online advertising, SEO, social media, and email marketing.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

It's a marketing strategy dictated by the sales go-to-market model. In fact, I would argue that all the broad-based demand generation work many companies are doing is the real distraction if their sales model and growth targets focus on a defined universe of accounts. It's not a distraction.

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Best 150+ Sales Tools: The Complete List for 2023 (Updated)

Sales Hacker Training

Terminus Terminus is an account-based marketing software that enables marketing and sales teams to run account-based marketing at scale. Some of their most useful features are campaigns for demand generation and sales acceleration. It’s like having a coach for every conversation.