Remove Advertising Remove Demand Generation Remove Opportunity Remove Study
article thumbnail

How Small Gifts Can Create Big Marketing Wins

Zoominfo

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. For our demand generation team, it’s all about marketing at scale (one-to-many).

article thumbnail

How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

When conversions don’t happen, it presents an opportunity to retarget prospects from those domains. How to Retarget Your Audience with Digital Advertising. Case Study: Akrobi doubles pipeline with ZoomInfo WebSights. And then, nothing. Neither prospect converts. Not All Web Traffic is High Quality.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. B2B Lead Generation Sources. Social Media.

article thumbnail

7 Ways to Align Marketing and Sales Teams

Zoominfo

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Percentage of marketing-generated leads that result in opportunities. In most cases, it’s a combination of the two. Every day at 1 p.m.

Lead Rank 130
article thumbnail

How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

When conversions don’t happen, it presents an opportunity to retarget prospects from those domains. How to Retarget Your Audience with Digital Advertising Next, you can export this audience to Google Ads to run your retargeting campaign. And then, nothing. Neither prospect converts. Buyer behavior: Who wants to do business with us?

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway?

article thumbnail

Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

And in fact, a study by Forbes & Brainshark notes that 72% of companies that surpassed revenue targets by 25+% “have a defined sales enablement function.”. Marketing-generated demand. How to market to prospects with open sales opportunities. This can be accomplished through programs such as email lead nurturing.