170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions
NOVEMBER 15, 2017
Account-based Everything (ABE) or Account-based Revenue (ABR) is a framework that entails full coordination of customized care and management of targeted customer accounts across all relevant units of your organization (such as marketing, sales, finance, and product development) as well as the entire customer life cycle from lead generation to after-sales support. Demand Generation. Lead Generation. advertising (PPC, banner ads, Yellow Pages, sponsoring an event); 3.