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Increase your Win Rate by Flipping Your Demo

Women Sales Pros

Often sellers don’t get to what’s of most interest to a prospect until 10, 20, 30 minutes or more into a demo. analyzed 67,000+ SAAS demos and found that “Following a linear path or going through a series of workflows before getting to the end result is an unsuccessful approach.” Who will be in the demo?

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

Microsoft Advertising Partner Summit. Probably one of the most inspiring marketing conferences around, the Microsoft Advertising Partner Summit is just as it sounds: an opportunity to learn more about Microsoft’s newest initiatives. Advertising Week New York. Those Googlers are some lucky folks!

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Are Sales Leaders More Receptive to Training Than Salespeople?

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan When a room full of sales leaders arrive for two days of intensive training, there are many things that can and do happen. But old habits are hard to break and some still want to demo and present too early in the new process! If they chose to come, on their own, resistance never occurs!

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Fundamentals of Sign Sales Part I

Adaptive Business Services

Signs as Advertising. You are selling advertising. If they spend money on advertising, they have a budget that could be redirected. Where, what, and how do they advertise? Compare signs to traditional advertising. It is not interruption advertising that gets skipped on a DVR or changed to another channel.

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How to Build An All-Star Go-to-Market Team

Highspot

Digital Marketing Specialist Responsibilities: Manages digital marketing efforts, including online advertising, SEO, social media, and email marketing. Sales reps should receive regular training and coaching on the products they are selling, the messaging being communicated, and the sales strategies being used.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. This collaboration extends to content creation, advertising, and customer relationship strategies. Price: Pricing strategy, discounts, and payment terms.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. This collaboration extends to content creation, advertising, and customer relationship strategies. Price: Pricing strategy, discounts, and payment terms.