article thumbnail

Inbound Sales: How to Sell the Way Prospects Buy

Hubspot Sales

based companies in the technology and health care sectors with less than $100M in revenue. In all cases, enrich your identified leads with information about the buyer’s interests and demographics. Oftentimes, when I’m speaking with partners at health care firms such as yourself, they have one or more of a handful of challenges.

Inbound 135
article thumbnail

When Are We Being Manipulative? When Is It Just Best Practice?

Partners in Excellence

The mortgage and related scandals of a few years ago, some of the health care scandals we read about daily, even respected people like Brian Williams of NBC News find themselves having gone a step too far, too often. I’m sure the company doesn’t believe it is unethical–it’s a feature they, in fact, advertise.

eBook 48