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11 Facebook advertising tips for small businesses

Nutshell

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. My best tip for Facebook advertising campaigns for small businesses is to expand your reach with a page post engagement ad!

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6 Compelling Reasons Your Business Must Try In-App Advertising

Connext Digital

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting.

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

Microsoft Advertising Partner Summit. Probably one of the most inspiring marketing conferences around, the Microsoft Advertising Partner Summit is just as it sounds: an opportunity to learn more about Microsoft’s newest initiatives. Advertising Week New York. Those Googlers are some lucky folks!

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. How Do I Track Digital Marketing KPIs? Choosing KPIs for your team starts with analyzing campaigns where KPIs can fit within the buyer’s journey. Lead Generation & Qualification. Web Analytics.

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GTM 71: Writer CEO Tells All: Securing Enterprise Customers with a PLG Motion | May Habib

Sales Hacker

25:17) Writer’s PLG motion, including self-serve and sales-assisted, and how it’s used to turn small downloads into big enterprise accounts. (31:07) If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

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How to Leverage First- and Third-Party Data in a Cookieless World

Zoominfo

For example, someone wants to download a gated ebook that you’re promoting via display ads or content syndication. Sales can trust that it’s reliable to follow up with, as well as use it in advertising, email marketing, analyses, and more. And digital advertising is all about the law of averages.”

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Building GenAI for Business? Data Infrastructure Comes First

Zoominfo

just downloaded a ZoomInfo platform datasheet. Best: Scoops on Expansion, Hiring, Advertising, Data Quality Now let’s look at some initiatives going on at Richard’s company. The company is investing in digital advertising, and faces challenges related to data quality. Write a follow-up prospecting email.

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