Bernadette McClelland

JANUARY 15, 2017

Technology was limited, so we, as salespeople, had more control around educating our clients and winning the business so long as our activity levels and product knowledge was on point. Besides many today have their own gatekeepers. Marketing has also impacted the sales landscape.

Telemarketing 150

Telemarketing Lead Rank Margin Retail 150

Sales Evangelist

DECEMBER 5, 2019

There are no gatekeepers on LinkedIn and salespeople can use this accessibility to their advantage. For example, create educational content and allow people to have access at no charge. #LinkedInSales If you are in sales, start believing that LinkedIn is your sales platform. It’s important to make your profile visually appealing.

Ideal Customer Profile 75

Ideal Customer Profile LinkedIn Pipeline How To 75

LeadFuze

DECEMBER 31, 2021

Pay per click (PPC) B2B advertising. Gatekeepers are there to keep the flow of information under control. In order to make sure your marketing is as effective as possible, its important that you have a strong foundation before beginning any type of advertising. This includes educating buyers and measuring their satisfaction.

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

Hubspot Sales

MARCH 11, 2019

Reps were gatekeepers to information and controlled the buying process. They informed, advertised, and sold to people at different stages in the buyer's journey, some who might never have thought to make a purchase in the first place.

Hiring 87

Hiring Ideal Customer Profile Customer Hubspot 87

Hubspot Sales

AUGUST 21, 2023

Platforms like Dealfront allow you to pull from four layers of data, enabling you to target your ideal customer, track visitor behavior, reach out to leads, and promote your company with the help of B2B display advertising. Start advertising on marketing platforms using the messages you’ve just created for various audience members.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Hubspot Sales

NOVEMBER 21, 2018

Gatekeeper: Blocker in getting a product implemented or approved. Start advertising on marketing platforms using the messages you’ve just created for various audience members. You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Buyer: Owns the budget.

Paid Content 133

Paid Content Top of Funnel Lead Rank Webinar Metrics 133

Zoominfo

APRIL 23, 2020

Sales calls the wrong people or reaches a gatekeeper, where they will ultimately get turned away or begin the tedious process of calling up the chain. Content has misaligned messaging, distributed to the incorrect audience (or no audience at all). Burned by Churn. Intent data can also alert you when a competitive contract is about to expire.

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189