Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. But for now, let’s look at five ways you can use AI to improve your next event!

Lead Rank 196

Lead Rank Lead Scoring How To Promotion 196

SBI Growth

OCTOBER 1, 2012

Remarketing leverages cookie technology so that you can deliver online advertisements to prospective leads that have visited your website but did not convert. This cookie is then leveraged to buy advertising from Google that presents your company’s ads on other websites they frequent in the future. What is Remarketing?

Advertising 297

Advertising Advertising Lead Rank Leads 297

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Prioritize Pre-Event Outreach.

Trade Show 100

Trade Show Lead Generation Sales Qualified Lead Leads 100

Guru

FEBRUARY 24, 2021

I never wanted to be an event planner, and yet, somehow, I’ve planned company events since the digital marketing startup for which I worked partnered with Facebook at the then-cool Ace Hotel (Facebook had just opened up their advertising API and the internet and our attention spans would never be the same).

Intent 62

Intent Hotels Advertising Advertising 62

Zoominfo

NOVEMBER 1, 2022

Which events or activities should trigger the play? Produce ads based on what your customers are saying You can use a conversational intelligence platform to hear in real time what people are saying about a certain topic and devise advertising and marketing strategies around it. What are the assets that we’ll create?

Hiring 100

Hiring Intent Data Intent Scale 100

Crunchbase

DECEMBER 6, 2020

A sales trigger event is crucial because it distinguishes hot leads from cold ones. In a competitive market, it’s paramount that you incorporate trigger events in your sales process to keep the upper hand and make your sales pitch at the best possible moment. What is a sales trigger event? Most changes can be trigger events.

Outsourcing Services 106

Outsourcing Services Hiring Closing Ideal Customer Profile 106

Sales Hacker

APRIL 13, 2020

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. In the tech sector alone, the direct losses from the cancellation of just 10 events are more than $1.1 Many companies are canceling events or postponing them until after the crisis is over.

Lead Rank 127

Lead Rank Lead Scoring Leads Marketing Qualified Lead 127

Sales and Marketing Management

FEBRUARY 10, 2020

Microsoft Advertising Partner Summit. Probably one of the most inspiring marketing conferences around, the Microsoft Advertising Partner Summit is just as it sounds: an opportunity to learn more about Microsoft’s newest initiatives. It’s basically an event geared toward anyone who works on this particular ad platform.

Conference 229

Conference Microsoft Marketing Advertising 229

Increase Sales

FEBRUARY 9, 2015

Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention. This plan includes the following areas: Internet including your website. Direct mail.

Advertising 70

Advertising Advertising Marketing Small Business 70

Showpad

MARCH 8, 2019

With all the sales enablement events happening this year, be sure you catch up with our team at one of the following: UNLEASH. Sessions range across 11 different tracks, from advertising and content management to design and personalization. We hope to see you at an event in Q1! Date: March 10-12, 2019. Location: San Diego, CA.

Marketo 40

Marketo Top of Funnel Sales Enablement Conference 40

Showpad

MARCH 8, 2019

With all the sales enablement events happening this year, be sure you catch up with our team at one of the following: UNLEASH. Sessions range across 11 different tracks, from advertising and content management to design and personalization. We hope to see you at an event in Q1! Date: March 10-12, 2019. Location: San Diego, CA.

Marketo 40

Marketo Top of Funnel Sales Enablement Conference 40

Showpad

MARCH 8, 2019

With all the sales enablement events happening this year, be sure you catch up with our team at one of the following: UNLEASH. Sessions range across 11 different tracks, from advertising and content management to design and personalization. We hope to see you at an event in Q1! Date: March 10-12, 2019. Location: San Diego, CA.

Marketo 40

Marketo Top of Funnel Sales Enablement Conference 40

Zoominfo

JUNE 10, 2022

Data-backed business Marriott has partnered with Yahoo on plans to launch Marriott Media Network, an advertising network that will use hotel guests’ data to allow advertisers to present targeted ads on the hotel’s websites. Gassing you up? Ford has reached a $19.2

Hiring 130

Hiring Scale Advertising Advertising 130

Zoominfo

JULY 27, 2020

Using ZoomInfo’s Scoops data we were able to understand what projects companies are working on and tying it to funding events. Mailchimp followed by Google & Facebook advertising products were some of the most popular tools adopted after raising money. Raising money is a milestone event for many startups. Money changed you.

Company 162

Company Infusion Google Analytics Scale 162

Sales Hacker

JANUARY 30, 2024

Using events as a way to engage with customers and drive conversations. 23:09) Strategies for hacking events to drive conversations. (27:49) If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

Oracle 79

Oracle Microsoft Advertising Advertising 79

Bernadette McClelland

JULY 19, 2022

In between that I took a total detour for three months where all I did was paint and restore second hand furniture (and loved it – was even approached by the paint company to advertise their paint! Ahhh… thanks, but no thanks!). On that note, continue to… Stay Bold, Brave and Brilliant!

Hiring 397

Hiring Advertising Advertising Intent 397

Zoominfo

JANUARY 15, 2021

Get Comfortable With Virtual Events. The COVID-19 pandemic forced many businesses to shift their tradeshow and events strategy. Events that captured leads offline have now been moved online. 89% of event organizers say virtual or hybrid events will be a part of their organization’s long-term strategy.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

OCTOBER 13, 2023

Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target. Driving traffic to your website via digital advertising, event marketing and other non-broadcast channels can create more inbound traffic.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

Zoominfo

MARCH 1, 2021

In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. Event attendance Number of email opens — from campaigns Email bounce rate Referral traffic Net promoter score (NPS) Brand awareness and reputation. How Do I Track Digital Marketing KPIs?

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

MARCH 4, 2021

Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Host webinars and events – In a recent study conducted, 42% of respondents said tradeshows and events were the biggest sources of marketing and sales leads.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Hubspot Sales

MAY 26, 2023

Attend networking events. Attending networking events can help you connect with potential prospects and industry professionals. Attend local real estate events, meet-and-greets, and other events to expand your network. Invest in targeted advertising. Prospect on social media channels. Build your personal branding.

Real Estate 77

Real Estate Prospecting Ideal Customer Profile Social Media 77

Pipeliner

MARCH 1, 2022

While the pandemic threw a wrench into the works of many live events, viewership for sports continues to grow overall. One of the most obvious reasons to consider marketing during sporting events or alongside sports teams is the big reach. Tap into this enthusiasm to get back to the games by marketing and advertising at events.

Sports 52

Sports Opportunity Marketing Advertising 52

Smooth Sale

SEPTEMBER 20, 2023

Many companies will also invest in high-quality Christmas advertisements with heartwarming songs and a sense of love or family displayed to make you feel warm and fuzzy. Advertisements that incorporate a bit of empathy will receive more attention. Undoubtedly, companies quickly come to mind showing all of that. Celebrate Success!

Advertising 102

Advertising Advertising Loyalty Nonprofit 102

Sales and Marketing Management

APRIL 30, 2020

Redirecting event and sponsorship budgets. With a lack of in-person events and sponsorship opportunities leaving a gap in demand gen’s pipeline, it’s time to go back to the drawing board. Here’s how Adams plans to reinvest her event and sponsorship dollars: Digital advertising:? We’re sharing some of those ideas here.

Ideal Customer Profile 207

Ideal Customer Profile Scale Webinar Metrics Consumer 207

Smooth Sale

MAY 17, 2022

Some marketing methods, such as social media marketing, advertisements, and SEO, are likely to be part of most modern strategies. Below you will see the sub-title ‘old fashioned approach’ for marketing and advertising. It is the direct mail advertising approach. Knowing how to reach your audience is vital for any business.

Marketing 148

Marketing Direct Mail Hiring Advertising 148

RAIN Group

JANUARY 20, 2021

As a classic advertising slogan once reminded customers, you never get a second chance to make a first impression. When we could interact face-to-face at events or in meetings, it was easier to attract the attention of a potential buyer and begin making connections naturally. That’s true now more than ever.

Buyer 98

Buyer Face-to-face Advertising Advertising 98

Sales and Marketing Management

JULY 12, 2018

They may have seen an advertisement about the product which peaks their interest. Creativity in their advertisement technique makes all the difference and may give them an upper hand over their competitors. Hosting an event or sponsoring one brings people together. Public Relations.

Marketing 180

Marketing Social Media Advertising Advertising 180

The Pipeline

OCTOBER 19, 2012

Many industries that offer advertising in print , such as newspapers and magazines, are no longer as successful as they once were. Some great places to consider getting out and talking to people would include community events like markets or festivals, job fairs, business expos or trade shows, college career days, and more.

Fashion 293

Fashion Small Business Small Business Hiring 293

Smooth Sale

DECEMBER 9, 2022

Our collaborative blog post will discuss how you can use marketing to upgrade your business and will cover related topics, including branding, advertising, and public relations. 2) Advertising: Advertising is a cost-effective way of marketing that allows you to reach large numbers of potential customers quickly and efficiently.

Paid Content 78

Paid Content Marketing Hiring Loyalty 78

Zoominfo

OCTOBER 21, 2018

Some ideas to get you started include interviews with employees, customers, executives or industry leaders, short skits, footage of company events, or sit-down videos answering questions, offering tips, or demonstrating a new product. Video advertising doesn’t have to require a big budget production.

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Zoominfo

JULY 27, 2020

Using ZoomInfo’s Scoops data we were able to understand what projects companies are working on and tying it to funding events. Mailchimp followed by Google & Facebook advertising products were some of the most popular tools adopted after raising money. Money changed you Raising money is a milestone event for many startups.

Company 100

Company Infusion Google Analytics Scale 100

Sales Hacker

NOVEMBER 13, 2017

Before I get into the horrors I’ve experienced as an attendee, I thought I’d quickly share my top 10 steps to event follow up success – and then elaborate on each one further below. 10 Steps for Effectively Following Up with Leads After a Trade Show or Event. In any event, my impression is the same.

Trade Show 75

Trade Show Follow-up Top of Funnel Buyer Persona 75

Smooth Sale

MARCH 21, 2024

Traditional marketing efforts involve techniques like advertising, email campaigns, and SEO. Attending Trade Show Events Participating in trade shows allows businesses to do more than merely showcase their products. Joint marketing campaigns can include co-branded advertisements and shared social media content.

Trade Show 88

Trade Show Marketing Social Media Referrals 88

SocialSellinator

SEPTEMBER 14, 2021

Most business creates useless content and advertisements. Not everyone wants to see posts about sales and event announcements every time they visit your page. If you're working with another company, use third party pages such as Eventbrite, Facebook events, or other social media platforms to advertise your joint venture.

Facebook 98

Facebook Strategy Marketing Cost Per Click 98

SocialSellinator

SEPTEMBER 28, 2021

From an advertising perspective, you're missing out if you don't spend some time on social media platforms looking for potential leads and getting that much closer to the people who matter most-your customers. Let's start with some important advertising tips. There are three basic ways to target people with Facebook advertising.

Real Estate 145

Real Estate Facebook Ideal Customer Profile Marketing 145

BuzzBoard

JANUARY 24, 2024

Mobile Advertising Strategies: Tailor advertising strategies for mobile users. Craft a tailored digital marketing strategy using social media, search engine optimization (SEO), email marketing, pay-per-click (PPC) advertising, etc. A personalized approach is crucial for small business success.

Small Business 52

Small Business Small Business Ideal Customer Profile Campaigns 52

SBI Growth

OCTOBER 17, 2012

But when it comes to online advertising effectiveness, there are specific measures to track against sales performance. Download the tool at this event to get started. Ask Marketing for the ComScore audience data of the sites on which they advertise. I know online advertising and sales. Audience Targeting.

Top of Funnel 293

Top of Funnel Funnel Sales Operations Ideal Customer Profile 293