Why Sales Leaders Hate Your Advertising Agency

Sales Benchmark Index

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? They are irked when advertising agencies take too much credit for growth.

How to Nurture Prospective Leads through Remarketing Advertising

Sales Benchmark Index

Remarketing leverages cookie technology so that you can deliver online advertisements to prospective leads that have visited your website but did not convert. A common mistake made by remarketing is showing the same advertisement for months.

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9 Frequently Asked Questions About Pay-Per-Click Advertising

Vertical Response

Pay-per-click advertising is a popular and economical way to generate more website traffic and reach a larger target audience online. What is pay-per-click advertising? In terms of cost, you only pay when the ad is clicked on, hence the name pay-per-click advertising.

How to Create an Effective Small Business Advertisement

Vertical Response

Ever dabbled in print advertising, or thought about it? I’ve done marketing for my family’s small business for the past 10+ years and I’ve learned a few things about making advertising look professional even on a tight budget.

The Lie You’ve Been Told About Advertising

GKIC Blog

That was what one of our GKIC copywriters, Cindy Cyr, was told by her sales manager back when she sold advertising for a regional magazine. And that you should “Do image advertising” so that customers will recognize your company. For example, in his new book, No B.S.

How to guarantee victory in your advertising campaign…

GKIC Blog

For example, have a follow up campaign in motion while you are starting a new campaign. Today people head to the polls in the U.S.A. to decide who will be our next president. Over the past few days, candidates have displayed a mannerism that the most successful entrepreneurs use to chart their course to business victory. It’s something you’ll need if you intend to unseat your competition. Fight off feelings of being overwhelmed and eliminate chaos.

Pictures & Photos In Advertising

GKIC Blog

I imagine this is why the right photographic image can be so powerful in advertising, something you should never forget; as a copywriter embroiled with the written word, I have to remind myself of this. In every way, photography is a big part of our lives, our culture, our history, and our advertising. I’ll show you 25 super-powerful examples.

The Magic Secret Used By TOP Advertising Strategists To Lift Response Far Above Ordinary

GKIC Blog

It’s a secret that the TOP and I mean the very top advertising strategists and copywriters use to lift their response far above the ordinary. A more obvious example comes from recording artist Justin Bieber with his constant message of “Believe.”

4 Steps to Creating Advantageous Advertorials

Vertical Response

Advertorials or native advertising, when done appropriately, has much more viral lift. These native ad examples are both highly shareable. Find a good fit A sponsored post from the Church of Scientology in the Atlantic is one classic example of an advertorial gone wrong.

Online Banner Ads: Out with the Old, in with Interactive

Vertical Response

The world of online advertising is evolving. The Interactive Advertising Bureau, which is made up of 600 media and technology companies and is responsible for selling 86% of the online ads in the United States, is leading the change-the-ads charge. Watch this video for an example.

How to Effectively Use Facebook Ads + Email

Vertical Response

In her example, she used a 60-minute live webinar. Your unpublished news feed ad should advertise your giveaway, then link to an opt-in form and/or lead page, which will grow and build your email list in the process.

A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

CPA: Cost Per Action is a type of online advertising where the advertiser is charged based on a specific action. Advertisers will pay for an action like a purchase, form submission or registration. Based on this example your ROI would be 400% ($20,000 divided by $5000).

A Definitive Guide to Using Facebook Insights for Your Business

Vertical Response

For example, Facebook Page Insights provides information about the content you share on your Facebook Page. For example, there’s no use advertising your dating app to an audience where the demographic includes mostly married people.

Three Killer Headline Formulas That Could Skyrocket Your Conversion Rates…

GKIC Blog

For example if you’re a dentist who specializes in dental implants then your headline can simply be “What Everybody Ought To Know About Dental Implants.” Copywriting Direct Mail Marketing direct response advertising Direct Response Marketing Email Marketing Information Marketing list building Marketing online marketing online sales professional practices advertising professional practices marketing Sales Strategies Dave Dee headline formulas

The Unsung Causes Of Failure In Small Business

GKIC Blog

Based on the advertising, marketing and promotions of Dr. John Brinkley, it dissects the 21 principles drawn from Dr. Brinkley’s advertising. He encourages you to not be swayed by critics and continues, “I have, for example, never once gone and read any of the criticism and gossip about me…I couldn’t be less interested in it because I am convinced the sources of it are not my good customers or candidates to be good customers.”.

8 Ways To Make Your Product Or Service Stand Out From The Competition

GKIC Blog

You see the owner didn’t have a tremendous amount of money to do advertising at the time so he couldn’t compete with the larger hotels that used billboards, television and full page ads in magazines. You’ll see effective examples of this in ads for restaurants, retailers, travel and charitable organizations where a picture can evoke strong emotion. It turned the worst and last, little no-name hotel in Las Vegas into one of the largest and most successful hotels on the strip.

8 Tips For Maximizing Referrals In Your Business Or Professional Practice

GKIC Blog

While I was giving you an example of Outrageous Advertising , I think it’s important to note that my family and I don’t tend to talk about products or service that just meets our expectations. Some examples, the Omni Hotel in downtown Chicago is known for their extra touches.

How to Set up LinkedIn Sponsored Updates

Vertical Response

For example, you can’t target a specific city like San Francisco, but you can target the San Francisco Bay Area. With a click of the launch campaign button, your advertising is now in motion. Social Media advertising linkedin Social Media Marketing social network Sponsor update

How To Attract Customers Like It’s Black Friday All Year Long

GKIC Blog

Without thoroughly sketching out who this customer is, you’ll waste time and more importantly a ton of money on advertising that either won’t work or will attract the wrong type of customers.

A Horribly Neglected Ad Strategy That Still Gets The BEST Results

GKIC Blog

It was also the inspiration for ads created by David Ogilvy, one of the most sought after advertising executives of all time. For example, a restaurant will cook you a meal. For example, suppose you want to have steak for dinner. They don’t trust marketing and advertising.

What's Your Intention? - Think customers: The 1to1 Blog

The 1to1 Media Blog

Advertise. If, for example, a company advertises its support of a charitable organization, is its intention to truly help that organization by getting customers involved, or is it simply looking for an "easy" sales boost from socially conscious customers? I then shared the following example of a managers tableside visit done right: My mom and I went to dinner at William Hallet in Astoria, NY. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards.

Kevin Bacon’s experiment that highlights what you lose when you fail to differentiate yourself.

GKIC Blog

For example, a lawyer must go to law school and pass the bar exam. For example, if you have gum disease and need gum surgery, do you want your general practitioner dentist or a periodontist who specializes in gum surgery?

A Big Persuasion Secret You Can Learn From Hanging Out With Kids

GKIC Blog

For example, I’ll go to a restaurant and get a free dessert. For example, I might tell a story about a challenging situation I was in when working with a client or tell them an embarrassing story about something that happened to me when I was their age.

Four steps to discover if you should be paid for something you are giving away FREE

GKIC Blog

For example, do they have employee problems, a lack of customers, problems satisfying customers’ orders, problems finding good suppliers, companies luring their customers with low prices or false information?

The Quickest Way To Double Your Business Or Professional Practice (Without Spending A Dollar)

GKIC Blog

And they’ll be less resistant to price than new customers attracted by advertising. The customer obtained by referral is generally much more likely to refer a new prospect to you than an advertising-generated customer. Let’s take an example.

Three Ways Your List Can Teach You How To Yield A Better Response

GKIC Blog

For example, let’s say in testing you discover that married couples with children in school and live in the suburbs respond well to your offer. For example, let’s say you send out a series of emails to one part of your list and a direct mail piece to the rest of your list.

The Best Business Advice From Our Marketer Of The Year Finalists And Winners…

GKIC Blog

Each year we hold a special competition that represents some of the best examples of how our members our using GKIC-style marketing to get results.

How Cookies & Website Tracking Tags Can Help Grow Your Biz

Vertical Response

These cookies store information about previous web pages visited, products or services viewed, and any advertisements viewed or clicked on from your computer. Example of a tag and cookie in action. Some might find this a bit creepy, but in the online world, it provides advertisers with a unique ability to tailor relevant messages to visitors, which helps to drive more conversions and sales.

The Hidden Secret To Higher Profits No One Talks About

GKIC Blog

For example, if a sales message says “Their coaching program helps clients sell a whole lot of stuff to people all over the country every day.” Copywriting Direct Mail Marketing direct response advertising Small Business Marketing Strategies copywriting Dave Dee GKIC

Four Things You Can Do To Avoid Disaster In Your Business

GKIC Blog

So you begin spending money on advertising. But… because it’s not the right advertising, you receive no (or very few) paying customers from it. Here are four things you can do to avoid disaster in your own business…along with why this is so important to master: 1) Cut all the waste and fat out of your advertising. Wouldn’t it be better to get your advertising into the hands of people you knew could and potentially would buy from you? “It happens many times.”.

Recapture People That Don’t Buy and Increase Customer Value Up To 600%

GKIC Blog

For example, funnels can help you segment your list to see where you should concentrate your marketing dollars and which customers deserve more attention from you. For example, if we make our “most incredible free gift ever” offer to people who sign up for a free video series and they don’t take us up on it, we’ll make a different offer. For example, “I’m moving and I don’t want to move this entire stash of products, so I’m holding a 4-day moving sale.”

One Of The Biggest Marketing Mistakes I See…3 Ways To Create Authority And Be a Big Fish!

GKIC Blog

For example, the owners of WaZINIT, an app that allows you to quickly scan products and compare ingredients against any of those that you are trying to avoid, focused on talking to people who had food allergies or who were on a strict diet. For example, a chiropractor in Loganville, Georgia with a population of approximately 10,000 people will find it much easier and less expensive to build clout and authority than a chiropractor in Atlanta, Georgia with a population of 443,775.

Three Tips On How To Prevent Your Prospect From “Walking Out” On Your Sales Offer…

GKIC Blog

For example, say, “Complete the enclosed reply card and mail it today to receive your free report on The Financial Planner’s Ten Secrets to Retiring Early.”. The end of the first teachers strike in 25 years in Chicago yesterday made me think about mistakes businesses make when doing lead generation promotions….

The Power of Surprise as a Marketing Tool

Vertical Response

” Redick gives Birchbox , the successful subscription beauty product mystery box as an example, proving that business models can be built around this insight. “When developing an advertising campagin, we are often too focused on the question, ‘what do we need to say?’

Tools 25

Top 10 Marketing Blog Posts of 2013 (So Far)

Vertical Response

Google’s online advertising program, Google AdWords , allows you to place an ad in front of customers searching for products/services you offer. What if you only have $100 a month to spend on online advertising?

How To Make This Tricky Part Of Your Business More Effective…

GKIC Blog

For example, when you put a blog post up, ask what the purpose of your blog post is and how this relates to the rest of your site. ” These are only a couple of examples, but the point is there should be careful thought into your plan rather than just slapping up pages independently of each other. Last week we talked a lot about the importance of making your customer feel like your business and your business alone is THE one for them.

How To Make People Choose You When They Are Ready To Buy…

GKIC Blog

Could you see yourself buying a new electronic device—a computer, TV, stereo, or phone for example in the next 6 months to one year? Some don’t need them right now, but down the line, in six months to a year for example, they will need what you offer. For example, one customer might be more likely to download a free report from an email while another will be more likely to respond to the free report if the offer is sent through the mail.

The Challenges Of Running A Successful Mobile Direct Response Campaign On A Small Screen

GKIC Blog

For example, you find a winning headline for an ad, now you can optimize your campaign based on your budget constraints. For example split test ‘A v B’ headlines. Advertising Direct Response MarketingThe marketing world is changing at a frightening pace.

In Sales and Marketing Feelings Count More than Logic

Increase Sales

Of course, the word feelings does not appear in the research yet when discussing reactions to what bothers consumers most respective to brand advertising feelings are behind all of these responses such as: False, misleading or phony advertising. For example, I am looking for a small storage cabinet for our dining area. Sales and marketing research can be interesting and provide some insight as what not to do.

What A/B Testing Can’t Do for Your Email Marketing

Vertical Response

” One example that Young cites is this email he created for his own company’s products. Pouring money into advertising, only to get nothing out of it. ” For the email example above, Young used this subject line: The scariest part of advertising for your business.