Why Sales Leaders Hate Your Advertising Agency

Sales Benchmark Index

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? They are irked when advertising agencies take too much credit for growth.

How to Nurture Prospective Leads through Remarketing Advertising

Sales Benchmark Index

Remarketing leverages cookie technology so that you can deliver online advertisements to prospective leads that have visited your website but did not convert. A common mistake made by remarketing is showing the same advertisement for months.

Trending Sources

In Sales and Marketing Feelings Count More than Logic

Increase Sales

Of course, the word feelings does not appear in the research yet when discussing reactions to what bothers consumers most respective to brand advertising feelings are behind all of these responses such as: False, misleading or phony advertising. For example, I am looking for a small storage cabinet for our dining area. Sales and marketing research can be interesting and provide some insight as what not to do.

Sales Process in a New Sales Leadership Model

Increase Sales

For example if the salesperson cannot successfully plan, set and achieve his or her WAY SMART goals , the results are diminished. Given over 97% of all businesses within the US are under 20 employees, many lack a simple sales process.

Need a Shot in the Arm to Drive More Leads? Crush it with LinkedIn Ads

Sales Benchmark Index

Marketing leaders can finish the year strong by shifting ad dollars to LinkedIn Advertising. This time, they added a 30 second video ad format to their advertising platform. Targeting capabilities of the self-serve platform include: Target By: Examples: Job Title. “VP

Stay Relevant During an Industry Shift

Sales Benchmark Index

The definition of an industry shift is perhaps best understood by looking at a few examples. For example, if you are in the print media business migrating to digital media you might need a different breed of sales person. Want to see an example? Many industries are shifting.

Why Optimizing Your Website for Mobile isn’t Enough

Sales Benchmark Index

With that said, the smart advertisers were mobile ready. Which advertisers used call to actions in their commercials for viewers to go online right then? The following examples point to best practices in leveraging mobile interaction. Example 1: Oreo Whisper Fight.

We Analyzed 1,000 Emails & Voicemails to Understand How the Top SaaS Companies Chase Enterprise Deals.


For example, this pair from Act-On: We noticed that as sequences go on, the tone of communication shifts from being minimal and directly related to the goal (securing a demo) to a more benefits-driven tone, reiterating the key features and reminding the lead why they signed up in the first place.

How to Create a Sales Plan: The Ultimate Guide

Hubspot Sales

For example, HubSpot salespeople might primarily sell marketing software to CMOs and sales software to sales directors. For example, you might set a total target of $10 million in annual recurring revenue (ARR). For example, maybe Rep Carol’s January quota is $5,000.

Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

For those prospects who do show interest – for example, open an email or read a blog post – offer low-commitment CTAs. Perhaps the best way to keep leads coming back for more is to produce and advertise free content on your website. It’s easy to give up after a few tries.

Why A Promise Statement is more than a Value Proposition

Babette Ten Haken

They are uttered like tag lines for advertising, rather than reflecting real-time customer success dynamics. For example, value propositions can showcase the value you deliver ensuring customer retention , yet may be related to yesterday’s product and service mix.

Prospecting Is a Marketing Activity

Increase Sales

Much of this confusion can be traced back to the Madison Avenue firms where paid advertising became synonymous with marketing. Confusion abounds about what is prospecting and what is marketing.

Words Do Matter!

Jonathan Farrington

For example, do you say you want to discuss advertising, software (or whatever it is you sell), OR do you say you want to discuss some ideas to help this prospect solve a particular problem, increase sales, or another benefit relevant to his business? For example, do you say you have every effective tools that are easy to use or that you have proven powerful tools that unleash the selling power of a team?

How to Reach Today's Buyers with Modern Prospecting

Sales Benchmark Index

As shocking as this example may seem, it is the norm. Buyer Centric Messaging - have you ever had a feeling that an advertisement was meant for you? It may have been 1 out of 100 advertisements.

Buyer 141

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]


For example, in some very large existing accounts, sales has a great handle on the account and will look to partner with marketing to help drive the business and relationship.

A New Tool to Drive B2B Leads from LinkedIn

Sales Benchmark Index

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. See below a B2B example of how LinkedIn is using a sponsored update to promote LinkedIn.

Demand Generation Advice for the CEO

Sales Benchmark Index

These are PR firms, social media consultants, advertising agencies-you name it. For example, Newsweek announced it is no longer going to print its magazine. They want to buy online advertisements. For example, how much demand do you need to create to make the number?

The 3 Top Industries for Social Selling with LinkedIn

No More Cold Calling

Marketing and Advertising: Another one of the top represented industries, Marketing and Advertising salespeople benefit from the social aspect of LinkedIn news. These are just a few examples of industries that benefit from prospecting with LinkedIn.

10-Point Inspection for Top Sales Performance

Sales Benchmark Index

That’s 3 times the amount invested in advertising! Most companies have regular meetings to review detailed analytics on how the advertising program is working. January is over. The first monthly commission statements will soon be in your sales reps'' hands.

Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

For those prospects who do show interest – for example, open an email or read a blog post – offer low-commitment CTAs. Perhaps the best way to keep leads coming back for more is to produce and advertise free content on your website. It’s easy to give up after a few tries.

Cracking the B2B Code on Facebook

Sales Benchmark Index

Here are a few examples of who does it well in B2B. On top of that they advertise posts to new target audiences through Facebook ads. Advertising on Facebook is actually cheaper compared to the other social networks.

Write with Care in Your Sales Presentations

Increase Sales

As another example, I would never include “office rent” as part of my deliverable cost. Sales presentations can earn the sale or sink it. These written documents can build trust or erode trust.

How to Get People to Open and Act on Your Emails

No More Cold Calling

In advertising jargon, “manufacturer’s copy” refers to the kind of self-referential copy that clients write for themselves. Let me give you an example of manufacturer’s copy that recently arrived in my inbox. Direct Mail, Email & Advertising Copywriting | [link]. . .

ACT 49

Insights on Outbound Conference in Atlanta


I have been featured in major publications including featured by Automotive News, Advertising Age and Edmunds.com for my unique social media marketing and self-promotion efforts.” An example: “Six steps to a perfect test drive.”). She gave the example of one blog post that had tens of thousands of readers but produced no business, another post had 17 readers and resulted in revenue for her business.). On April 13, 2017, I attended the #OutBound conference in Atlanta, GA.

Social Selling Pests – Avoid the LinkedIn InMail of Shame

Sales Benchmark Index

Here is a real life InMail of Shame example. It includes best practices, message examples, and several templates. As a Sales & Marketing Leader, you are responsible for driving lead generation. In 2013, leveraging social selling & prospecting has become mission critical.

Do CEOs Need ‘Doers’ or ‘Strategists’ Leading Marketing?

Sales Benchmark Index

Implementing antiquated advertising campaigns. Is able to provide examples of thought leadership based on direct field observation. Provides examples of including sales reps in campaign development. Can provide examples of identifying market problems their product solved. Shares examples of messaging they developed that drove demand into the funnel. Tactician – Gives examples of taking CEO strategic goals and developing tactical plans to execute.

Leads 108

My boss laughed when I said I’d get the appointment with the CEO.

Smart Selling Tools

The title of my post is a play on one of the most famous advertising headlines of all time. John Caples, was a fledgling copywriter in 1926 when he wrote a headline for Ruthrauff & Ryana on behalf of the U.S. School of Music.

Always Be Careful of Your Sales Message - Part 2

Increase Sales

For example, in real estate, most realtors can find the name of the owner of the property from the county records. Many realtors continue with the old sales presentations and advertise themselves as top salespeople. Another example would be receiving sales referrals.

Small Business Sales Prospecting Just Got Much Easier

Fill the Funnel

Here is an example of how Radius can provide value: A successful sales person was laid off from a big bank during the financial collapse a few years ago. She was also able to learn if these businesses were using online advertising via Facebook or Groupon.

6 Ways To Make Sure Your Customers Get The Message

Sales Benchmark Index

For example, FedEx uncovered customers wanted to not only get their delivery there by 10 am the next day – but they did not want to miss the deadline for pick-ups nor miss Johnny’s little league baseball game that started at 6pm. For example, is the primary purpose to educate and inform?

Sales Focus: Online Channels vs. Traditional Tactics

The Pipeline

The Internet has opened up a whole new world of marketing and advertising tactics. Consider these perks of focusing on online advertising and sales: • Less Expensive. There are so many ways to advertise online. The Pipeline Guest Post – Megan Totka.

How to Turn Cold Leads into Warm Leads

Inside Sales Training

I’m calling about (Your brief value prop – example: “the effectiveness of your online marketing”). If you are not in charge of the advertising, please forward this to the person who is). Staring at a list of cold names you have to call can be discouraging.

Amazon Mechanical Turk: What It Is, Who It’s For, How It’s Used

Fill the Funnel

Here are a few examples of tasks you could use Mechanical Turk for: Look at a picture and determine if it’s uplifting or depressing. Look at an advertisement and determine what the core message is. Amazon Mechanical Turk is one of the most radical inventions in online outsourcing.

What’s In Your Marketing Action Plan?

Increase Sales

Paid Advertising. For example, a KPI for a website could be unique visitors. All small businesses and sales professionals should have their own marketing action plan.

The Most Comprehensive Guide To Social Selling You’ve Ever Frickin’ Seen

Sales Hacker

One of the best things about Facebook is its advertising. However, you can’t advertise from your personal Facebook account. Then you can use Facebook advertising to get these posts in front of anyone you like. Social Selling.

Tell More, Sell More: The Art of Storytelling


How does telling stories through advertising work? For example, if you make four Facebook posts in one day and then post nothing for a couple of days, your audience might forget about you. There are many sales tactics and techniques that you can use to bolster sales and increase profit.

Time to Fall Clean Your Marketing Toolbox

Increase Sales

For example, your lightweight tools include your elevator speech, business cards, stationery from envelopes to letterheads, brochures, postcards, postage, promotional items or giveaways CDs or DVD’s, Costs for these tools range from pennies to hundreds of dollars. Paid advertising, membership in referral groups, local chambers and other B2B networking groups are other heavy tools. Fall is here.

Tools 35

Why Specificity Matters for Lead Generation

No More Cold Calling

Let’s take a look at another way to give energy to a flat sentence: EXAMPLE: Our software can help users find files fast. Here are two other examples of how just a few extra words can spice up your copy: WRONG: DazzlePainter lets you choose from a number of colors! Ivan Levison is an award-winning freelance copywriter who has spent more than 25 years writing copy for direct mail and email, Web, and advertising for industry.

“Post and Run,” Content Marketing and Social Media

Increase Sales

For example within the LinkedIn discussion groups, one can post a link to an article or a blog to attract attention and begin to build relationships.This same behavior can be replicated in other sites such as Facebook or even within blogs.

The Power of Sales Intelligence #3: Lead generation

DiscoverOrg Sales

While there are many different kinds of lead generation – content marketing, advertising, SEO, email campaigns, cold calling, list-buying, hosting events, and attending tradeshows, just to name a few – a sales and marketing intelligence tool is great for discovering new, quality leads, quickly, as well as enhancing your other lead gen efforts. For example, suppose there’s a sales development conference in San Francisco.