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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. For example, signing up to a mailing list on a website is the first action, and affirming that consent through a confirmation email link is the second action. Double opt-in is a two-stage process.

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How to Write a Compelling Media Kit That Sells

Sales and Marketing Management

A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. Some choose not to include them, for example if their rates vary significantly depending on the type of work. Mind your target advertisers.

Media 199
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What is a Franchisee vs. a Franchisor?

Hubspot Sales

The franchisee must adhere to the franchise, so following the contract and operating under the provided guidelines are a must. For example, if a customer is treated poorly or a franchisee has an outburst, this could lead customers to boycott other company locations — as the franchisee’s actions are directly tied to the brand as a whole.

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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot Sales

For example, ChatSpot integrates with HubSpot and is available for free accounts and up. Find AI tools with guidelines or support. Zoom provides an excellent example of permissions made very clear regarding their recording software. Follow brand guidelines. The right tools are essential. Provide performance tracking.

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How to Write a Marketing Plan in Six Easy Steps

Sales and Marketing Management

Choose from among publicity, advertising, website, social media and personal selling. A control template provides the guidelines for your writers, designers and other creative staff to follow. For example, identifying the sender lets your creatives incorporate a unique voice or image. Select appropriate promotional mix channels.

Marketing 208
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A complete guide to email marketing, with examples

Apptivo

Usually, the cost of advertising is calculated with,” how many ads you will buy?” or “What is the cost to advertise n number of times” or otherwise “how much does it cost to advertise during the prime time?” Sendpulse: SendPulse advertises email marketing feature is one of the most popular tools.It

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Sales email subject lines: 50+ tips, examples, and biggest mistakes

Close.io

Here’s how to craft the perfect subject lines, plus examples you can use for your own emails. 22 killer email subject line examples for each sales type. Good Example : Hey! Our [product/service] has your name all over it Bad Example : What’s up, homie? Bad Example : We can offer you [product/service].