Zoominfo

OCTOBER 5, 2021

For example, Apple is issuing $2.5 Her company uses data to predict global food and agriculture markets and is addressing the pressing problem of resource scarcity in the face of a rapidly expanding population. billion in green bonds (more than any other corporation) to fund projects such as the adoption of 100% renewable electricity.

Examples 130

Examples Policies Microsoft SalesForce 130

SBI Growth

AUGUST 26, 2013

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? They are irked when advertising agencies take too much credit for growth. Sales leaders recognize that marketing has a role. It’s simple.

Demand Generation Agencies 306

Demand Generation Agencies Advertising Advertising Top of Funnel 306

SocialSellinator

SEPTEMBER 2, 2021

Ever since Facebook announced that they changed the algorithm used to display ads in the news feed, there has been an intense debate over whether businesses should use Facebook for social media marketing or not. Some claim that businesses should not be advertising on Facebook at all. Does Facebook Advertising Work? In the U.S.

Paid Content 98

Paid Content Facebook Advertising Advertising 98

SocialSellinator

AUGUST 29, 2023

Introduction Unleash the potential of social media advertising and catapult your business to new heights of success! In the ever-evolving digital landscape, social media marketing has emerged as a powerful tool for businesses to reach their target audience, increase brand visibility, and drive conversions. Stay tuned!

Social Media 91

Social Media Campaigns Media Advertising 91

Nutshell

JANUARY 4, 2021

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. The benefits are endless, but how does one utilize this tool to the best of their ability? Engagement ads. Get educated.

Advertising 90

Advertising Advertising Small Business Small Business 90

Zoominfo

MAY 25, 2022

What Do Sales Intelligence Tools Do? Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. Why Use Sales Intelligence Tools? Why Use Sales Intelligence Tools?

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Sales and Marketing Management

DECEMBER 28, 2020

Author: Staff One of the surest ways to advertise your business online is through search engine optimization (SEO). Are your marketing strategies working or do you need to redesign them? Your SEO analysis should start with a simple “site:example.com” search on Google, where “example” is your site’s domain name. You name it.

Analysis 194

Analysis Tools Google Social Media 194

Pipeliner

NOVEMBER 17, 2023

Marketing is essential for any business, but it can be expensive. There are plenty of ways to kick off your marketing efforts without breaking the bank. Once you know your USP, you can start to develop marketing campaigns that resonate with your target audience. If you’re on a tight budget, don’t despair!

Banking 59

Banking Lead Rank Lead Scoring Social Media 59

Hubspot Sales

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Proposal 98

Proposal Examples How To Social Media 98

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Apptivo

APRIL 6, 2022

Email marketing is one of the most popular and comparatively cost-effective methods of marketing in today’s era. Usually, the cost of advertising is calculated with,” how many ads you will buy?” or “What is the cost to advertise n number of times” or otherwise “how much does it cost to advertise during the prime time?”

Email Marketing 52

Email Marketing Examples Marketing Top of Funnel 52

Sales and Marketing Management

MAY 10, 2019

Author: Lonny Kocina A well-executed marketing plan is like a GPS. Done right, your marketing should result in more leads, higher sales and a stronger brand. Thankfully marketing your business can be simple, if you have a system in place that everyone on your team wants to use because it makes their jobs less stressful.

Marketing 237

Marketing Social Media Promotion Channels 237

SBI Growth

AUGUST 21, 2013

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Now there is a new tool to satisfy this need. Case Study.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

Sales and Marketing Management

DECEMBER 7, 2020

Yet third-party product reviews often fail to be considered a top marketing priority. Let’s explore the reasons why product reviews should be part of your go-to-market strategy for 2021 and beyond. Over time, advertising has become flashier and exaggerated. More Trusted Than Advertising. Use Google as a research tool.

Scale 177

Scale Strategy Top of Funnel Marketing 177

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

BuzzBoard

MARCH 28, 2024

Introduction to Video Marketing for Local Businesses In the digital marketing era, local businesses have unprecedented access to exposure. Yet, many continue to underutilize a crucial channel- video marketing for local businesses. However, marketing with videos exceeds these platforms.

Benefit 52

Benefit Video Marketing Promotion 52

SocialSellinator

SEPTEMBER 28, 2021

Marketing is a tricky game. From an advertising perspective, you're missing out if you don't spend some time on social media platforms looking for potential leads and getting that much closer to the people who matter most-your customers. Facebook marketing for Real Estate Business is a lot like traditional marketing.

Real Estate 145

Real Estate Facebook Ideal Customer Profile Marketing 145

SocialSellinator

SEPTEMBER 14, 2021

But for business owners and companies, Facebook has become an essential tool to reach their marketing goals. These platforms are suitable for marketing campaigns because you can reach so many people in just one day. These platforms are suitable for marketing campaigns because you can reach so many people in just one day.

Facebook 98

Facebook Strategy Marketing Cost Per Click 98

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

BuzzBoard

JANUARY 24, 2024

Tailoring campaigns, in digital marketing, to suit the unique needs of small businesses is crucial to build lasting success. This blog is about the actionable strategies that will help sales professionals personalize sales dialogues and influence marketing approaches. Meet them where they are in their current digital journey.

Small Business 52

Small Business Small Business Ideal Customer Profile Campaigns 52

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160

Trends B2B Marketing Channels 160

BuzzBoard

FEBRUARY 28, 2024

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. These examples underscore the potential pathways to digital marketing success for small businesses.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. This approach is also known as “downstream marketing” since they look ‘downstream’ at the customers in the targeted segment and optimize the ways to communicate with them.

Marketing 214

Marketing How To Segment Trade Show 214

Sales and Marketing Management

MAY 31, 2018

As such, mobile marketing is not just an option anymore. One way to boost your visibility and drive qualified leads to your mobile site is through paid advertising, such as Google AdWords or social media marketing. So, if you haven’t invested in mobile advertising already, then it may be high time to do so.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

Connext Digital

SEPTEMBER 25, 2019

Moreover, due to this constantly increasing consumer usage, the internet is heavily employed in marketing plans of companies from various industries. These digital marketing campaigns are created to grow brand awareness, attract prospects, and improve brand image—all for the purpose of boosting profitability. How It Works.

Advertising 58

Advertising Advertising Consumer Campaigns 58

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

PandaDoc

APRIL 25, 2023

Acting as an essential tool for businesses of all sizes and in all industries, a robust sales plan helps to identify sales goals, target markets, and sales tactics to achieve those goals. Start free trial New product This type of plan is specifically designed to introduce a new product into the market and achieve specific sales goals.

Examples 52

Examples How To Hiring Segment 52

Zoominfo

SEPTEMBER 12, 2023

As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data. ACME is a mid-market company, based in San Francisco.

Data 147

Data Scale Lead Rank Hiring 147

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Explore YouTube advertising. We say yes!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Influencer 153

Influencer Marketing Hubspot B2B 153

Hubspot Sales

MAY 26, 2023

Define your target market. Before you start prospecting, it's essential to define your target market. Identify the type of prospects you want to attract and tailor your marketing strategy accordingly. Word-of-mouth recommendations can be a powerful tool for reaching prospects. Prospect on social media channels.

Real Estate 77

Real Estate Prospecting Ideal Customer Profile Social Media 77

BuzzBoard

APRIL 6, 2024

This strategy combines the art of social selling, targeted advertising, and community building to strengthen connections with potential customers, effectively fueling business growth. Targeted advertising and retargeting add another dimension to this strategy, providing a way for businesses to stay top-of-mind for potential customers.

Social Media 52

Social Media Media Lead Nurturing Lead Rank 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52