article thumbnail

B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Get a Demo Examples of Brand Storytelling 1. Show Off Your Star Employees – Microsoft One of the largest companies in the world, Microsoft, is also one of the biggest advocates of storytelling as a brand-building tactic. Microsoft highlights employees in its Story Labs platform. Keep reading!

Examples 130
article thumbnail

14 Examples of Socially Responsible Business Leaders

Zoominfo

For example, Apple is issuing $2.5 Dev Stahlkopf, EVP and Chief Legal Officer, Cisco In her former job as general counsel, Dev Stahlkopf spearheaded and designed a policy change that would require all Microsoft vendors to provide contracted employees 12 weeks of parental leave with two thirds of their wages.

Examples 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Apple iPad vs. Microsoft Surface… But I’m #3! Can I Still Win?

The Sales Hunter

Salespeople are quick to say how they could be more successful if they only had great advertising supporting them. Cry all you want, but using advertising as a reason for your success or failure does not make you a great salesperson. Let the big boys advertise all they want. It makes you an order taker. Just the opposite!

Microsoft 161
article thumbnail

B2B Lead Generation: The Ultimate Guide

Zoominfo

Digital Advertising One final B2B lead generation strategy, which is also related to content marketing and should be used in combination with SEO for maximum effect is digital advertising. For example, you would have to create LinkedIn ads from the LinkedIn Ads platform and ads for Bing through the Microsoft Ads platform.

article thumbnail

? A Peek Behind the Curtains of 2 Companies Excelling Despite a Challenging Macro Environment

Sales Hacker

For example, winning the Category Creator award from Pavilion and G2 , and being in the list of Vendr Top Q3 Net New Purchases. Efficiency around advertising audiences to optimize spend Target prospects are all in the CRM. Talk about something to warrant a big end-of-quarter fiesta. Not to mention, many other highlights.

article thumbnail

The Definitive List of Top Email Trends in 2023 (Part 1)

Appbuddy

In the email deliverability world, Gmail, Microsoft, Symantec, McAfee, and Proofpoint (just to name a few) all harness AI technology for filtering and fraud prevention. For example, ESPs are using their campaign data to produce highly effective subject lines and content.

article thumbnail

Social Selling Pests – Avoid the LinkedIn InMail of Shame

SBI Growth

Here is a real life InMail of Shame example. ACME is on a mission to restore proven methods of communication that have been forgotten by modern marketing, embracing the heroic qualities of our market and petitioning to act as a trusted guide rather than the traditional "you are broken, I will fix you" ineffectual model of advertising.