article thumbnail

The Unique Opportunities Sports Marketing Offers

Pipeliner

Consider tapping into a bigger audience: people who watch sports. While the pandemic threw a wrench into the works of many live events, viewership for sports continues to grow overall. Sports marketing can be tricky, though. Sports also offer a chance to target more specific audiences. Not all sports fans are the same.

Sports 52
article thumbnail

3 Ways Small Businesses Can Give Back and Reap Benefits

Pipeliner

You can choose an organization that aligns with your company’s values or sponsor a local sports team. When you give, you have the chance to advertise. For example, if you sponsor a sports team, the kids on the team will likely have your business name printed on their uniform. There are endless possibilities.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Quick Tips to Help Digital Marketer Clients Avoid Being Cancelled

SalesFuel

One of the most famous examples of cancel culture happened to a popular children’s author after they made a transphobic post on Twitter (now X). 50% of consumers will recommend a brand that advertises next to appropriate content. Another 45% say that they’re likely to engage with brands that post ads near appropriate content.

article thumbnail

Old Fashioned Sales Tactics that Your Small Business Can Utilize

The Pipeline

Many industries that offer advertising in print , such as newspapers and magazines, are no longer as successful as they once were. Think local magazines, community newsletters, and even ad books for local sports teams. Print advertising is often inexpensive. You can hold events at your storefront, if you have one.

Fashion 293
article thumbnail

The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

There’s a subreddit for just about every topic imaginable, but here are a few examples that might interest digital marketers: /r/business. /r/marketing. r/advertising. /r/Entrepreneur. For example, if you work for a software company, you won’t have much luck posting in a sports or entertainment subreddit. r/marketing. /r/advertising.

B2B 157
article thumbnail

Increase Your Sales Via Social Media

Smooth Sale

When he isn’t planted at his desk writing something up, he’ll be wandering around town practicing photography or watching his favorite sports teams with his friends. For example, using your social media page to detail your shipping process is a great way to inform and encourage potential customers who value transparency.

article thumbnail

Supercharging Sales Through The Power of Sponsorship

Pipeliner

Difference between sponsorship and advertisement in making sales. A great example of this is that a person will emotionally connect with the company sponsoring sport or a team that he or she likes. Nowadays, social media and digital advertisements enabled us to know basically everything in real-time. Two approaches.

Harvest 59