BuzzBoard

APRIL 6, 2024

This strategy combines the art of social selling, targeted advertising, and community building to strengthen connections with potential customers, effectively fueling business growth. Targeted advertising and retargeting add another dimension to this strategy, providing a way for businesses to stay top-of-mind for potential customers.

Social Media 52

Social Media Media Lead Nurturing Lead Rank 52

PandaDoc

APRIL 25, 2023

Studying examples of sales plans can help illustrate this, so let’s look at an example sales plan excerpt now. Sales objectives In this example of a sales plan, the sales objectives could be to simultaneously increase sales by 25% and to acquire 10 new customers in the first year of operation.

Examples 52

Examples How To Hiring Segment 52

Hubspot Sales

MARCH 18, 2024

According to a study from two Stanford Graduate School of Business researchers , highlighting the experience someone will have with your product is key. They used three different signs to advertise a lemonade stand — one that mentioned time, one that mentioned money, and one that mentioned neither.

Discount 103

Discount ROI Comparison Loyalty 103

Connext Digital

SEPTEMBER 30, 2019

This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising. How It Works. How It Works.

Advertising 40

Advertising Advertising Consumer Campaigns 40

Salesmate

SEPTEMBER 4, 2020

Sales email examples for drafting compelling emails. Here are a few sales email examples that can help you in drafting compelling emails at different stages of the sales pipeline. Cold email examples. Sales email example for scheduling call. Adding case studies in your nurturing emails can help increase credibility.

Pipeline 103

Pipeline Examples Case Study How To 103

BuzzBoard

FEBRUARY 28, 2024

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. These examples underscore the potential pathways to digital marketing success for small businesses.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

BuzzBoard

MARCH 15, 2024

Looking at case studies of small businesses that overcame hurdles using strategic digital marketing can equip you with fresh perspectives. One such motivating example is Johnny Cupcakes, a retailer that crafted a unique brand persona through innovative and consistent social media engagement.

Small Business 52

Small Business Small Business Case Study Social Media 52

Sales 2.0

OCTOBER 23, 2023

Proposed Services: • Detail the specific digital media services you are offering, such as social media management, website development, online advertising, SEO, etc. If possible, include case studies or success stories to demonstrate the effectiveness of your services.

Proposal 221

Proposal Social Media Media Decision Maker 221

BuzzBoard

JANUARY 24, 2024

For example, for a local business with minimal online presence and a basic website, start with entry level service packages, such as improving their website infrastructure or improving their online listings presence instead of PPC services or even social media marketing services straightaway.

Small Business 52

Small Business Small Business Ideal Customer Profile Campaigns 52

Zoominfo

OCTOBER 21, 2018

Testimonials and Case Studies: More than 70% of Americans reference online reviews to inform their buying decisions ( source ). Testimonial and case study videos highlight the successes of your best customers. Check out the Hootsuite video below for a great example of a case study video: 6. Contact ZoomInfo today!

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Zoominfo

AUGUST 3, 2022

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

SBI Growth

AUGUST 21, 2013

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. See below a B2B example of how LinkedIn is using a sponsored update to promote LinkedIn. Below is an example of targeting options: Pricing for Sponsored Updates.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

BuzzBoard

FEBRUARY 28, 2024

This is punctuated by numerous digital marketing case studies for small businesses that highlight the opportunity for impressive returns. Numerous digital marketing case studies have illustrated the substantial benefits it can afford small businesses. To delve deeper into digital marketing insights and studies, click here.

Small Business 52

Small Business Small Business ROI Case Study 52

Zoominfo

JANUARY 15, 2021

According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent. Your content should present your brand as a thought leader.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Sales and Marketing Management

MAY 31, 2018

Studies suggest that young adults use up to three different devices every day and many feel naked if they leave the house without their phones. Studies show that up to 78 percent of mobile searches result in conversions. So, if you haven’t invested in mobile advertising already, then it may be high time to do so.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

Zoominfo

MAY 9, 2021

For instance, in the fintech example, why would you willingly waste marketing spend on retargeting the perfect and not-so-perfect prospects? How to Retarget Your Audience with Digital Advertising. Case Study: Akrobi doubles pipeline with ZoomInfo WebSights. However, the rub here is simple: All web traffic is NOT created equal.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. Below is an example of how we offer gifts to cold leads when encouraging them to sign up for a webinar.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

MARCH 21, 2022

The apparel retail sector, for example, suffered employee attrition rates of almost 20%, along with fast-food and specialty retail (11%), casual restaurants (10%), and general and grocery retail (9%). The study showed a broad range of attrition within specific companies in various industries.

Quota 100

Quota Hiring Face-to-face Advertising 100

Zoominfo

AUGUST 26, 2019

Example: Pretend your company sells gym apparel— which means you have a lot of competitors. You create a video advertisement featuring a man and woman shopping for workout clothes online. This example works because most fitness junkies can relate to the woes faced by the main characters. Show your company’s values.

Retention 189

Retention Ideal Customer Profile Customer Apparel 189

Pipeliner

AUGUST 19, 2022

Location mapping even lets you study particular neighborhoods to assess buying and spending habits. Let’s take an example to better understand how it can be helpful: Let’s assume you want to start a retail grocery shop. Similar examples apply to other demographic factors. Let’s take the example of clothing stores.

Retail 97

Retail Benefit Demographics Consumer 97

Zoominfo

MAY 9, 2021

For instance, in the fintech example, why would you willingly waste marketing spend on retargeting the perfect and not-so-perfect prospects? How to Retarget Your Audience with Digital Advertising Next, you can export this audience to Google Ads to run your retargeting campaign. In an ideal world, you wouldn’t. But marketers still do.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Pipeliner

JUNE 29, 2021

In case you aren’t familiar, retargeting is a strategy that allows you to advertise directly to someone who has visited your website in the past. Advertising works not because it’s especially good at convincing people in the moment that they need to buy a product – but instead because it makes a brand more familiar to a customer.

Advertising 92

Advertising Advertising Campaigns Social Media 92

Zoominfo

APRIL 30, 2018

And many recruiters on LinkedIn , for example, have found the leading platforms to be oversaturated. Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). Paid advertising. Example: The HR company sees that a majority of their traffic comes from paid search ads.

Analytics 208

Analytics Google Analytics Social Media Channels 208

SalesFuel

MARCH 8, 2024

One of the most famous examples of cancel culture happened to a popular children’s author after they made a transphobic post on Twitter (now X). According to a study by IAS , 82% of consumers agree that it’s important for content surrounding online ads to be appropriate. What does that mean?

Cancellation 52

Cancellation Ideal Customer Profile Marketing Consumer 52

BuzzBoard

FEBRUARY 23, 2024

A successful strategy involves using geo-targeted advertising and local SEO. Successful Examples of Digital Marketing Agencies Positioned for Small Businesses The digital marketing world has seen the emergence of several successful agencies focusing on delivering tailor-made solutions for small businesses.

Small Business 52

Small Business Small Business Advertising Advertising 52

BuzzBoard

MARCH 28, 2024

Leveraging their mastery could generate substantial enhancements in your digital marketing, including YouTube marketing, Instagram marketing, and additional video advertising formats. Consider the example of a local bakery that was once reliant on word-of-mouth and traditional advertising. The result? Increased foot traffic.

Benefit 52

Benefit Video Marketing Promotion 52

PandaDoc

FEBRUARY 24, 2023

By clicking on a prospect’s profile, you have access to useful information such as their work history, connections, and positions in the company (very useful for finding and contacting sales professionals you want to work with, for example). For example, you can end the call with “when should we get back together to discuss ?”

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

PandaDoc

FEBRUARY 24, 2023

By clicking on a prospect’s profile, you have access to useful information such as their work history, connections, and positions in the company (very useful for finding and contacting sales professionals you want to work with, for example). For example, you can end the call with “when should we get back together to discuss ?”

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

Sales Hacker

SEPTEMBER 24, 2022

For example, you could send them free eBooks or white papers, connect with them on social media, or make them a special offer. Unlike pay-per-click advertising (PPC), SEO is an ongoing process that takes time to deliver results. With PPC, your traffic will drop as soon as you stop advertising.

Paid Content 118

Paid Content Top of Funnel Funnel Ideal Customer Profile 118

BuzzBoard

FEBRUARY 23, 2024

Through techniques such as SEO optimization and paid online advertising, local businesses can throw a broader net, attracting potential customers who, despite being geographically distant, are drawn to the specific products or services they provide. Learn more about us today.

Paid Content 52

Paid Content Marketing Small Business Small Business 52

Sales and Marketing Management

APRIL 24, 2020

Maybe they all found you in a similar way – social media, a trade show or sales outreach, for example. This will help guide your marketing efforts and where you should place content and advertising. What do they have in common? Are there any commonalities in their firmographics, such as size, industry or geographic location?

Data 240

Data B2B Ideal Customer Profile Strategy 240

Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. A good example of this strategy is the eCommerce software company Shopify. Apple is a company that is a good example here (albeit in the consumer segment).

Marketing 214

Marketing How To Segment Trade Show 214

Zoominfo

JUNE 25, 2018

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Here are just a few examples: Vlogs: Blog posts should already be a staple of your B2B content strategy– but you can also package similar content into digestible, visually appealing video blogs, or “vlogs”. We say yes!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Act!

JANUARY 10, 2024

A lead is someone who demonstrates interest in your product by requesting details, sharing their contact information , engaging with your advertisements, or downloading a free marketing resource like an e-book or training. They have a need and are interested in exploring different service providers to solve their problems.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Top of Funnel 52

Zoominfo

OCTOBER 31, 2018

According to a recent study, 80% of B2B marketers already employing influencer marketing, report that influencers have had the greatest impact on improving content marketing campaigns ( source ). What are some examples of successful B2B influencer marketing? They’re looked to as trustworthy sources of news, information, and advice.

Influencer 153

Influencer Marketing Hubspot B2B 153

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ).

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130