I cut our Facebook spend from $20,000 to zero and nothing tragic happened

Nutshell

In my first 90 days as the Head of Growth for Nutshell , I cut our Facebook spend from $20,000 a month to zero and the sky never fell. Sales from traffic and trials generated by Facebook advertising campaigns, considering what we were spending, were bizarrely absent.

Cracking the B2B Code on Facebook

Sales Benchmark Index

Every Marketing Leader has asked the question: “Can Facebook be leveraged to drive leads?” The B2B CMO’s that I have asked are typically skeptical of a Facebook investment. A common answer is, “Facebook is for personal usage, not B2B. Why Leverage Facebook?

The Super Bowl: How Advertising is Changing

The Pipeline

NFL playoffs and the Super Bowl have rolled back around, and they bring with them one of the greatest advertising displays of the year. The Super Bowl has always been known for being one of the most expensive advertising opportunities. Guest Post – Megan Totka.

Marketing Goes Way Beyond Paid Advertising

Increase Sales

Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention. Facebook. Share on Facebook.

Half of sales reps view prospects’ Facebook profiles before meetings

SugarCRM

Advertisers, your colleagues, and even the CIA might be watching what you post. In the era where customer data is gold, the sales rep you just spoke with may have also checked out your recent Facebook posts. In our SalesTech survey , more than half (53%) of sales reps said Facebook is a valuable research tool when it comes to preparing for meetings with prospects. Most of us know by now that social media posts aren’t private.

“Your Details Are Safe With Us” – If You Register With Facebook or HubSpot, Apparently Not!

Jonathan Farrington

“I am xxxxx xxxxx from Facebook” I am tempted to reveal this cowboy’s name, but I know who he is; he knows who he is and I am extremely hopeful that by the time they reach the end of this post, the people at Facebook and HubSpot are going to want to know his name. ” “Facebook” he repeated, rather impatiently “We are a social media site” Well that was a revelation, at last I discovered who Facebook are!

Power Of The Pixel

Fill the Funnel

For the past two years, many have been chuckling behind my back since I started talking about my growing enthusiasm for Facebook as a sales and marketing platform, especially for B2B sales. When I mentioned Pixels, and advertising on Facebook to generate leads and sales they scoffed.

Stop Wasting Your Time On Social Selling!

Partners in Excellence

Recently, someone wrote me saying: “I have absolutely no idea how you have time to spend so long on Twitter/Facebook/LinkedIn, plus write articles for every site imaginable – and respond to all the comments…” This individual thought I was possibly wasting my time.

Is social media the friend or foe of a marketer?

Velocify

His point is not that Facebook and the like are not without merit, but that it’s not as valuable as you’d think. Gregg points out that social media advertising is different from search advertising where someone is looking for a product or service: Facebook is interruption advertising.

The Weaponization Of Social Media

Partners in Excellence

It seems that we have taken all that was bad about the old school channels–advertising, the phone, direct mail, email, replacing it with the new, “cooler” channels.

Connections, connections everywhere, and not a one to pitch

Leading Results Rambings

As soon as you are over that number, you have what are termed “Facebook friends” Not people on the proverbial Christmas card list, but people who you know of, and know of you. We do not however think of our Facebook friends regularly or first when we look to make referrals and introductions- they simply aren’t and can’t be top of mind. “I have over 6,000 linked-in connections!” . I met a small business owner this week who made the previous boast.

How to Create A Video Ad in 3 Minutes or Less

Fill the Funnel

I have also been encouraging you to utilize the Facebook Pixel on your website and blog. The combination of video and the Facebook pixel is currently the most effective and least expensive way to get started with Facebook advertising.

Sales Focus: Online Channels vs. Traditional Tactics

The Pipeline

The Internet has opened up a whole new world of marketing and advertising tactics. Consider these perks of focusing on online advertising and sales: • Less Expensive. There are so many ways to advertise online. The Pipeline Guest Post – Megan Totka.

The Domination of Mobile Ads: Statistics and Trends

Connext Digital

This makes mobile advertising a good revenue-generating channel for businesses. Facebook (2 billion monthly users), Instagram (700 million monthly users), and Twitter (328 million monthly users) are the top 3 in this department. It goes without saying that advertising on these networks can put your brand, products, or services in front of billions of people. More Advantages of Mobile Advertising. These days, it’s hard to imagine consumers without a smartphone.

How to Write a Compelling Media Kit That Sells

Sales and Marketing Management

A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. Mind your target advertisers. Keep in mind, however, that advertisers are busy people so keep it short.

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How to Use Your Social Media Channel for More Sales

Sales and Marketing Management

Remember new regulations means sponsored posts and advertisements must be listed as so in some way. With some social media channels, Facebook for example, to get your page and business noticed you may need to pay for advertised posts. This way you will be able to measure the views and link clicks to track the progress of your advertisement.

How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

According to the study, almost 40 percent of customers try a business for the first time because of direct mail advertising. As a matter of fact, numerous reports prove that it still generates leads and drives conversions better than digital advertising.

The Sales Challenge of I Need Prospects Part 2

Increase Sales

False Belief #1 – Marketing is advertising. Advertising is a channel or an activity. There is more to marketing than just advertising. This belief probably stems from the first believe that marketing is advertising and we all know advertising costs.

Engagement and Effectiveness Go Beyond Digital Marketing

Increase Sales

Today’s SMB world is one that abounds in digital marketing (paid advertisements). For those who buy and sell digital advertisements, engagement and effectiveness are both required. Share on Facebook.

Do You Stay Current With The Domination of Mobile Ads?

Smooth Sale

The reality is that 77% of the United States’ population owns smartphones, and within that percentage are billions of active users on Facebook, and millions more on Instagram and Twitter. As marketers and advertisers, ignoring those facts may mean losing potential revenue as smartphone owners use their mobile phones not just for calls and messages- they also use it to research for the things they need, and the possible products and services they want to try.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

Pointclear

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling?

Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

We’ve all seen advertisements show up on our Facebook feed for a product we recently viewed, with updated ads offering 20% off, a special checklist, or a free trial. Perhaps the best way to keep leads coming back for more is to produce and advertise free content on your website.

4 Alternate Ways to Promote Your Business

The Pipeline

Marketing, advertising, and finding innovative ways to promote your business are all part of a strategy to acquire new customers. In a traditional sense, there are lots of ways to advertise your business, and you probably feel like you are doing all of these regularly.

Why Cost Efficient May Not Be Cost Effective Marketing

Increase Sales

Yesterday I received from one of my local papers an email with the following message: TODAY ONLY we are offering a VERY cost efficient advertising campaign that will run for 28 consecutive days. These packages are designed for small businesses in need of advertising through the holiday season.

8 Marketing Lessons Big Brands Can Teach Startups

Sales and Marketing Management

They may have seen an advertisement about the product which peaks their interest. A startup can also use Facebook to help their business by connecting with people. Find him on Linkedin , Twitter , Facebook and Google

A Guide to Choosing the Best Digital Channel for Your Business [Infographic]

Connext Digital

Display Advertising. Display advertising is the process of creating and publishing ads through various online channels such as third-party websites, search engines, or social networks to increase brand awareness and generate traffic. Mobile In-App Advertising. In-app advertising or “appvertising” is one of the fastest-growing forms of mobile advertising, as smartphone users spend almost 90% of their total time on any media, on mobile apps.

Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

We’ve all seen advertisements show up on our Facebook feed for a product we recently viewed, with updated ads offering 20% off, a special checklist, or a free trial. Perhaps the best way to keep leads coming back for more is to produce and advertise free content on your website.

Why Many Marketing Plans Fail Before They Start

Increase Sales

3 – Confusion Between Marketing, Advertising and Social Media. Advertising and social media are marketing channels. Unfortunately, many small business owners believe advertising usually paid and marketing are the same thing and they are not. Share on Facebook.

Mark Zuckerberg Redefines Value

No More Cold Calling

Not so for Facebook CEO Mark Zuckerberg, who just acquired WhatsApp for $19 billion. Zuckerberg needed to protect Facebook’s interests in the mobile world. With WhatsApp, Facebook got a communications platform the company couldn’t have achieved with its existing infrastructure.

15 Unexpected Ways to Generate Real Estate Leads

Hubspot Sales

Advertise. Advertise. Invest in paid advertising. Websites like Zillow offer advertising options for realtors -- a smart move since 44% of buyers look for houses online before reaching out to a realtor. How to Get Real Estate Leads. Build Partnerships.

How To Optimize Your Messenger Chatbot and Make Sales a Breeze

Sales and Marketing Management

Author: Patrick Foster Using Facebook Messenger as a sales channel has become an incredibly popular option recently, and for good reason. Even if the users don’t always have intent to buy, any vaguely-relevant traffic you get without having to spend anything on advertising is worth having.

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Why Optimizing Your Website for Mobile isn’t Enough

Sales Benchmark Index

With that said, the smart advertisers were mobile ready. Which advertisers used call to actions in their commercials for viewers to go online right then? When the lights went out, they responded on Twitter and Facebook with the caption "Power Out?

In Sales What Worked Yesterday May Not Work Today in the Same Way

Increase Sales

Believe it or not, advertising spending in newspapers is down 4% in the first Quarter of 2013 compared to the first quarter of 2012. Source Kantar Media June 2013) Yet in that same time frame Outdoor advertising is up 4.3%. Share on Facebook.

The Dangerous Assumptions For Small Businesses

Increase Sales

Marketing is advertising. Share on Facebook. How many dangerous assumptions do small businesses live with every day? These assumptions almost seem to pull the business owners into a hole or a void.

A New Tool to Drive B2B Leads from LinkedIn

Sales Benchmark Index

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Facebook & Twitter ads deliver high volume but lack the high-level targeting options.

Why You Need Social Influencers

Sales and Marketing Management

In fact, a Social Media Examiner study reports that 19 percent of B2B marketers engage on Twitter, 30 percent favor Facebook, and a whopping 41 percent show LinkedIn love. especially LinkedIn, Twitter, Facebook, and YouTube for B2B marketers?—?

Social Marketing Is Not Social Selling

Increase Sales

Before when marketing firms or internal marketing departments handled all the attracting activities from advertising to glossy brochures to direct mail, the sales leads were handed to the sales force. Share on Facebook. Years ago I read “marketing is not selling.”

In Sales and Marketing Feelings Count More than Logic

Increase Sales

Of course, the word feelings does not appear in the research yet when discussing reactions to what bothers consumers most respective to brand advertising feelings are behind all of these responses such as: False, misleading or phony advertising. Share on Facebook. Sales and marketing research can be interesting and provide some insight as what not to do.

60,000 Unique Visitors Means Nothing – Part 1

Increase Sales

Yesterday I received a cold call from a local newspaper attempting to sell me some Internet marketing advertising. So why would I pay for advertising space on your site, when I am receiving considerable traffic for free?” Share on Facebook.

Why Engagement Will Not Generate Leads (and what to do about it)

Pointclear

For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. We’re clinging to mass media advertising ideas and values. Why do so many of us pursue getting “Liked” on Facebook or followed on Twitter? This is how advertising works. Today's guest blogger is Jeff Molander.