What Does the CPRA Mean for Marketers’ Data?
Zoominfo
OCTOBER 5, 2021
What You Need To Know About the CPRA Under this act, marketers must notify California residents when they collect their data and allow them to opt-out of both the “sale” and “sharing” of their personal information. This includes the protection of sensitive data such as: Government ID (social security number, driver’s license number, etc.)
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