When Are We Being Manipulative? When Is It Just Best Practice?

Partners in Excellence

The mortgage and related scandals of a few years ago, some of the health care scandals we read about daily, even respected people like Brian Williams of NBC News find themselves having gone a step too far, too often. I’m sure the company doesn’t believe it is unethical–it’s a feature they, in fact, advertise. ” Should we even care? Few would promote blatant manipulation of the customer to achieve our goals.

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