11 Facebook advertising tips for small businesses


Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. People have conditioned themselves to ignore ads on social media.

How to grow with a CRM for your advertising business?


You are your customer’s favorite advertising agency because you have original ideas, and you know the right ways to implement them. You are an agency driven by creativity and innovation; you customize your services for your clients according to their needs. Automate to save time.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

CRM For Advertising Agencies: How to Cultivate Teamwork and Communication

Nimble - Sales

What’s crazy cool about the advertising business is that small boutique operations run by creative minds can compete with big corporate behemoths of advertising like Dentsu, Ogilvy, Havas, BBDO. The creativity we can’t help with, that was up to God and your parents, but we […].

How to Nurture Prospective Leads through Remarketing Advertising

Sales Benchmark Index

The tactic is proven to increase the conversion from visitor to lead. In a perfect online lead generation model, your website visitors find your website and immediately complete a form fill to become a lead. Those prospects will spend time reviewing your content , then leave to compare your products/services with those of your competitor. A world class marketer today leverages remarketing to recapture those prospective leads. Call to Action.

50+ Statistics About LGBTQ+ Representation in Advertising


In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low. In fact, of all advertisements run globally in 2016, only 47 of those advertisements featured lesbian, gay, or transgender people.

How To Generate $1M in Pipeline Without Spending More On Advertising or Hiring

Sales Hacker

The post How To Generate $1M in Pipeline Without Spending More On Advertising or Hiring appeared first on Sales Hacker. Choice Drift Partner Sales & Marketing Webinars

6 Types of Mobile Advertising (When and How to Use Them)

Connext Digital

As marketers, you have the responsibility to understand current customer preferences to better market your business’ products and services, and that includes where or what they are mostly spending their time on. The simple answer to that: smartphones and mobile devices. . According to Statista , there were 4.77 billion mobile phone users around the world in 2017, with the number expected to rise to 5 billion by 2019. Banner Advertisement.

How To Develop A Sales Strategy In 5 Easy Steps

MTD Sales Training

You wouldn’t go on holiday without deciding where you wanted to go, planning the accommodation and deciding on what transportation you would use. So, when you are planning your approach to sales, it makes total sense to determine the strategies you are going to use to make it successful. Selling is a strategic occupation, as it needs plans, processes , techniques and goals for it to function. Five Steps To Developing A Sales Strategy.

The CMO Guide to Data: Why Your Marketing Database Is Broken, and How to Fix It

Sales Benchmark Index

What was once seen largely as an art, has increasingly become less about fancy pictures, and more about deploying revenue generating messaging to the masses. Technology has fundamentally changed the role of Marketing. The rise of radio and television made.

Data 180

How to Develop and Deliver the Best Campaign Recap

The Center for Sales Strategy

selling digital advertising sales performance sales process“Wow, this is the best campaign recap I’ve ever received!” As a seller, have you ever heard this from a customer? The odds of getting this type of feedback are low. Don’t feel bad because most campaign recaps are mediocre at best. Most are a bunch of data that do not tell a story. Most are forgettable at best.

Influencer Marketing: How To Make Real Connections

Sales and Marketing Management

Author: Brandon Brown Today, most marketers and salespeople agree that we need to build relationships with our customers. With the continued uptick in the digital marketing landscape, it’s clear that online customer relationship building is the key to success.

How To Pinpoint B2B Customer Pain Points


It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects.

B2B 76

How To Reduce Your Price Without Reducing The Value

MTD Sales Training

Once in a while, (and it really should be just once in a while,) there comes the time when you absolutely have to lower your price to close the sale. The Proper Way to Lower the Price. Then the buyer hesitates and barely objects, and instantly the sales person is ready to change the offer or lower the price! and the sales person says, “Ok, how about THIS price instead!”. Second, in effectively offering a discount, you have to build value.

How To 230

How To Pinpoint B2B Customer Pain Points


It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects.

B2B 74

How to Please Gmail


Gmail forms a large part of a typical B2C email list and can be a challenging mailbox provider (MBP) when it comes to email deliverability. However, there are several practices Gmail likes to see from good senders, and in this blog we’ll take a closer look at them.

B2C 73

How To Leverage LinkedIn Name Pronunciation for Sales Prospecting


I know it has happened to me. This is especially important if you are going to have a call or a virtual meeting while sales prospecting — you’d want to get their names right. But, do you want to know the real reason I am excited about this new feature?

How To Generate Leads For Staffing Agencies?


Whether your business is a large enterprise or small to medium size one that’s just growing, the people that you work with are absolutely important. As right clients are the key to future of your business , establishing a lasting reputation. How to find new clients for staffing agency.

Leads 52

How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. For instance, reports reveal that up to 90 percent of direct mails get opened, while emails average 25 percent at best. In such circumstances, you should definitely consider how to take advantage of direct mail and incorporate it into your marketing strategy. Every mail must include one clear message to the receiver.

How to Find and Cultivate Prospects That Fit Your Business

Anthony Cole Training

Today, our customers are bombarded with sales, marketing, and advertising pitches from companies all hoping to win their business. So, we try to reach as many potential customers as we can, but we spin our wheels and end up stuck in the same place, week after week, month after month, or year after year. They’re overwhelmed, or, in most cases, they simply tune us out.

How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. Regardless of how they acquire it, potential buyers step onto the sales floor (in-person or virtually) armed with information about their options; to remain effective, salespeople will need to adapt to the methods of the modern buyer.

How to Accelerate Success

Grant Cardone

Here’s the simple secret to go from $7 to $280 Million. This is for people who want to not only get success but get it fast. I once asked a golf pro what it would take to fix my golf game and he said all I needed to do was get consistent. Personally speaking, I also know what it’s like to be broke and not have funds to cover rent. So, how did both I and the Rock become millionaires many times over? To pay rent you need cash flow.

Upcoming Webinar, PROVE IT: Testimonials that Sell

Jeffrey Gitomer

In this brand new webinar you’ll learn: How to create powerful testimonials. Overcoming your hesitation to ask for testimonials. Where and how to promote testimonials. Spaces Limited to 1,000 – Don’t Wait! We make excuses everyday for not accomplishing what we need to do and this really puts the burden of responsibility on us as sales people. Time to “Put the big girl panties on and deal with it!”

How To 206

The Relationship Between Advertising, Marketing and Selling

Sales Gravy

Does it make sense to pump money into marketing and advertising but nothing into learning how to sell? Simply exposing your message to thousands or millions of people does not guaranteeIf you cannot sell, you cannot and will not grow your business.

How To Price A SaaS Product

Hubspot Sales

Software as a Service, or SaaS, is a type of software hosted online and distributed to customers with a subscription model. Customers might opt-out of re-subscribing if they feel your prices are too high, but you also need to charge enough to keep your company afloat.

How To Succeed In Upstream Marketing

Sales and Marketing Management

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. This approach is also known as “downstream marketing” since they look ‘downstream’ at the customers in the targeted segment and optimize the ways to communicate with them. An alternate to this has been emerging in recent times and is becoming increasingly popular among B2B organizations.

How to Use Data to Power Your B2B Sales Strategy

Sales and Marketing Management

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. Whether you’re managing inside or field sales, gut instinct needs to take a back seat to data-driven insights. In today’s crowded and highly competitive sales environment, your reps need all the insight they can get if they’re going to close sales, meet quota and grow the business. If you’re just starting out, don’t try to tackle the world.

Data 163

What Is The Right Structure For Your B2B Marketing Team?


Unfortunately, we’re not actually superheroes and there is no magic formula to pinpointing your perfect people. to marketing team structure. It’s useful to consider the aim of structure when weighing the pros and cons of SMEs vs.T-shaped employees.

B2B 83

How to Write a Compelling Media Kit That Sells

Sales and Marketing Management

Author: Josh Carlyle Since you’re representing a brand, you need to market yourself to your audience and potential clients. This is not an easy task, but if successful, it can lead to a profitable, long-term collaboration with the best partners. A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. Go deeper to further convince your new clients.

Media 189

[VIDEO] How to Evaluate a Data Provider

DiscoverOrg Sales

I’m in the middle of evaluating sales coaching tools (3 to be exact), and while I see some pros and cons to each, there’s nothing really standing out to make one of them the clear winner. One of our partners called this recently, “selling in a sea of sameness” – so many tools, it’s hard to differentiate. The flip side is I’m sure those vendors just can’t stand that I’m unable see how each one is the best. The Good Way to Evaluate a Data Provider.

Data 154

Virtual Sellers: Here’s How to Connect with Buyers and Build Strong Relationships

RAIN Group

As a classic advertising slogan once reminded customers, you never get a second chance to make a first impression. When we could interact face-to-face at events or in meetings, it was easier to attract the attention of a potential buyer and begin making connections naturally.

Inbound Sales: How to Sell the Way Prospects Buy

Hubspot Sales

Today, the information that buyers need to make a purchase decision is just a click away. The power in the buying and selling process has shifted from the seller to the buyer. And that means to keep up with today’s empowered buyer, the sales process needs to transform too.

How to Develop an Effective Elevator Pitch

Mr. Inside Sales

struggle when trying to describe their company, products and services, in a succinct and compelling way that engages a prospect and makes them want to hear more. Instead, a typical opening delivered to an unsuspecting prospect usually sounds more like a monologue meant to repel interest and generate the impulse to get off the phone as soon as possible. Rather than break down everything that is wrong with this opening (how about everything?),

How to Write a Marketing Plan in Six Easy Steps

Sales and Marketing Management

Following steps in a logical progression, without going off on tangents, is one of the fastest ways to achieve your goals. Thankfully marketing your business can be simple, if you have a system in place that everyone on your team wants to use because it makes their jobs less stressful. SAM 6 is easy to understand and logical to implement. Choose from among publicity, advertising, website, social media and personal selling.

Charles Atlas Knew How to Sell

Grant Cardone

If you know the name, Charles Atlas was iconic because of his famous advertisements that brought in millions of dollars back in the 1930’s and 1940’s selling fitness routines. 2 He Showed He Had a Solution to Their Problem. Notice that the comic doesn’t spend time on the actual time and WORK it takes to transform your body—it just uses the easy transition “LATER,” which spares the customer from thinking about any pain or work they’ll have to do in order to get results.

How To 100

How to Create a Targeted B2B Customer Profile


Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. In a nutshell: Customer profiles give your marketing team a steadfast starting point to the buyer cycle.

B2B 59

How To Never Compromise On Your Goals

Anthony Iannarino

The amount of time you spend on the very few activities necessary to achieve a goal or a specific outcome is one way to measure how important is the goal , and how serious you are about making it. It is easier to want something than it is to bring that thing to life. More time spent in pursuit of what’s most important is proof that you are willing to do the work necessary to reach your goal. Activities Unrelated to Your Goals.

eBook 84

How to Use Email Automation to Nurture Prospects


So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions.

How to Use Your Social Media Channel for More Sales

Sales and Marketing Management

Author: Kostas Chiotis Consumers are becoming increasingly swayed by social media posts when it comes to purchasing a product or service, making it a great platform for sales. But how do you convert your social media followers to purchasing customers? Here are a few trending ways brands are using social media to forward their business. This is one of the most popular ways businesses are using social media to get their brand out there.

3 Essential Traits That Elevate Your Credibility In Sales

MTD Sales Training

We are supposedly exposed to over 5,000 marketing, advertising and other types of messages each day. Personally, I think it’s a lot more, especially when you think of how many emails we get! Sales Mindset getting the attention of customers how to gain respect from clientsWhat. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Productivity: How to Make More Time

Anthony Iannarino

If you wish you had more time, here is how you make more time. The very best way to ensure you have enough time for what’s most important is to determine your priorities (or discover them). If you don’t make values-based decisions , deciding why one project is more valuable than another, you will struggle to make smart decisions about what you do with your time. To determine your priorities, you need a list of your goals.