GTM 71: Writer CEO Tells All: Securing Enterprise Customers with a PLG Motion | May Habib
Sales Hacker
DECEMBER 5, 2023
Writer has one of the best marketing teams and has spread like wildfire with customers, including Spotify, HubSpot, L’Oreal, Accenture, and many more. 25:17) Writer’s PLG motion, including self-serve and sales-assisted, and how it’s used to turn small downloads into big enterprise accounts. (31:07)
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