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4 Powerful Pricing Tactics That Have Nothing to Do With Discounts, According to Yocale's CEO

Hubspot Sales

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable insight from real sales leaders. According to a study from two Stanford Graduate School of Business researchers , highlighting the experience someone will have with your product is key. This week's installment comes from Arash Asli, CEO of Yocale.

Discount 103
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What Digital Marketing Certifications Should I Have to Sell to Small Business?

BuzzBoard

Top Digital Marketing Certifications to Target Local Businesses In today’s highly interconnected era, promoting your local business goes beyond traditional advertising. Following is the HubSpot Content Marketing Certification. It demands the tactical use of digital marketing.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. This collaboration extends to content creation, advertising, and customer relationship strategies. case studies, one-pagers), frequency, and distribution channels.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. This collaboration extends to content creation, advertising, and customer relationship strategies. case studies, one-pagers), frequency, and distribution channels.

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Having Trouble Connecting With Your Customers? Rethink Your Hiring Practices.

Hubspot Sales

They informed, advertised, and sold to people at different stages in the buyer's journey, some who might never have thought to make a purchase in the first place. Source: HubSpot Research. A few years ago, the HubSpot sales team started to examine our own hiring practices and think about the type of company we wanted to be.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

You’ll get to see strategy session meetings with real clients, in-house campaign build outs for training courses and live events, group huddle ups and team bonding sessions, wheel spin giveaways (where you can win free stuff) and much more.”. “If Featured Video: How Does Programmatic Advertising Work ? Josh Bachynski.

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What Is Digital Consulting, and How Do You Start?

Hubspot Sales

From the skills and degrees or training needed to become one to the importance of hiring one, here’s everything you need to know about digital consultants and the job of digital consulting. From training and education to average salaries and expected job growth, here’s what you need to know before getting into digital consulting.

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