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Sales Talk for CEOs: Case Studies Close Deals with Julian Lumpkin (S4Ep16)

Alice Heiman

Before starting SuccessKit, he learned to use case studies to sell and realized that his company didn’t have a way to produce these. Knowing that all salespeople need case studies throughout the sales cycle, SuccessKit was born. It paid off. He started his career in tech sales, moved to management, and then founded SuccessKit in 2016.

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What Digital Marketing Certifications Should I Have to Sell to Small Business?

BuzzBoard

Top Digital Marketing Certifications to Target Local Businesses In today’s highly interconnected era, promoting your local business goes beyond traditional advertising. This course offers a thorough study of social media, vital for enhancing your clients’ online visibility. It demands the tactical use of digital marketing.

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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

I spent a good part of my career in marketing including leading account teams for an advertising agency as well as directing corporate marketing. When marketers need to add a new capability, we typically do it one of three ways; Invest in training/developing an existing staff member. Inbound Marketing is a corporate priority of SBI.

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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I like Brainshark’s straightforward definition of sales enablement : Sales enablement: “A systematic approach to increasing sales productivity, by supporting reps with the content, training and analytics they need to have more successful sales conversations.”. Marketing-generated demand.

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Crafting a Winning Go-to-Market Strategy

Highspot

Marketing Strategy: Involves components like advertising, content marketing, social media campaigns, SEO, and other promotional tactics. Promotion and Campaigns: Plan and execute inbound and outbound marketing campaigns to generate brand awareness, interest, and demand for your product.

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Crafting a Winning Go-to-Market Strategy

Highspot

Marketing Strategy: Involves components like advertising, content marketing, social media campaigns, SEO, and other promotional tactics. Promotion and Campaigns: Plan and execute inbound and outbound marketing campaigns to generate brand awareness, interest, and demand for your product.

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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

According to a study by Bank of America , robots are likely to be performing 45 percent of manufacturing tasks by 2025. The article included a marketing expert’s explanation for why societal changes would render the door-to-door salesman obsolete: “Advertising is producing better results than the old method of personal solicitation.”.

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