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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. “There could be up to 20 people influencing a given decision.

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Harnessing the Power of Social Media Influencers for Local Business Promotion

BuzzBoard

Enter social media influencers: the trusted tastemakers with engaged audiences, waiting to champion your local businesses. For salespeople at digital marketing agencies, understanding the power of influencer marketing opens a door to lucrative opportunities for local businesses. Selling Influencer Marketing to Local Businesses 1.

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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). What is B2B influencer marketing?

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Harnessing the Power of Social Media Influencers for Local Business Promotion

BuzzBoard

From a digital marketing perspective, strategic use of social media can be a prime strategy for boosting awareness and generating business leads – especially when harnessing social media influencers and the dynamism of influential marketing. For more insights on how small businesses can maximize digital marketing, explore here.

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11 Facebook advertising tips for small businesses

Nutshell

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. The benefits are endless, but how does one utilize this tool to the best of their ability? Engagement ads. BOUNDLESS 2021.

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The 5 Greatest Competitor Monitoring Tools To Help You Gain an Edge

Nutshell

Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market. That said, different competitor tracking tools bring different features and benefits to the table. Table of Contents What is a competitor monitoring tool?

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Programmatic Buying and Its Influence on Mobile Marketing

Connext Digital

With so many tools to manage just so you can boost your brand’s digital footprint, the introduction of automation in mobile marketing was a welcomed improvement. One trend that has been making waves in the mobile marketing industry is programmatic advertising. How Does it Influence Mobile Marketing? will go programmatic by 2020.