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Selling in the New Gig Economy

Crunchbase

It’s tempting to jump right in and develop a new sales strategy for penetrating the gig worker market. Giggers are responsible for their own tax documentation, their own retirement plans, and finding their own health insurance, for example. That’s especially important when you’re trying to penetrate the gig worker market.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

In today’s crazy marketplace, new sales strategies are needed to penetrate these big accounts. Advertise to hyper-responsive buyers and avoid tire-kickers. Frank Bettger struggled as an insurance salesman and considered quitting after 10 months of dismal failure. Locate invisible profit centers in your business.