Episode #097: Psychological Ownership in Sales with Colleen Kirk
DECEMBER 31, 2018
Is it when you close the sale? buyersmind #sales Tweet This. Specific areas of interest include: exploring how and when consumers’ feelings of ownership lead to territorial responses; understanding how consumers come to feel a sense of ownership of intangible digital technologies and its implications for marketers; narcissism in consumer behavior; and nonconscious processing and investor behavior.